I've read Methods of Persuasion, looking for some more insight into all aspects of psychology in business :)
- Ryan Hoover made this productI'm obviously biased (I worked on this book with @nireyal ~4 years ago) but can't recommend it enough for anyone building product. Nir does an amazing job of describing what makes products habit-forming, making dense psychology white papers applicable to product design. The book isn't very long, intended to be very actionable. It's done very well, a best-seller on Amazon with over 850 reviews at 4.7/5 stars. ⭐️
It was a great and insightful book - my wife recommended to me and it didn't disappoint. Already helped me with my startup
I actually went to a talk that featured Nir, great personality and was very interactive with the audience.