What are the best books on business/consumer psychology?

I've read Methods of Persuasion, looking for some more insight into all aspects of psychology in business :)

3 recommended

5
Hooked

A book on how to build habit-forming products

Ryan Hoover44Founder, Product Hunt · Written
Ryan Hoover made this product
I'm obviously biased (I worked on this book with @nireyal ~4 years ago) but can't recommend it enough for anyone building product. Nir does an amazing job of describing what makes products habit-forming, making dense psychology white papers applicable to product design. The book isn't very long, intended to be very actionable. It's done very well, a best-seller on Amazon with over 850 reviews at 4.7/5 stars. ⭐️
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1
Different - Escaping the Competitive Herd

Nathan BashawCo-founder and CEO of Hardbound · Written
I went on a walk with Andrew Chen back in 2011, and he told me to read this book. I read it, and it was awesome.
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1
Influence: The Psychology of Persuasion

The book on persuasion that explains why people say yes.

The OG of consumer psychology
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