What are the best books on business/consumer psychology?

I've read Methods of Persuasion, looking for some more insight into all aspects of psychology in business :)
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8 recommended
  1. 25
    Hooked

    A book on how to build habit-forming products

    Ryan Hoover79Founder, Product Hunt · Written
    Ryan Hoover made this product
    I'm obviously biased (I worked on this book with @nireyal ~4 years ago) but can't recommend it enough for anyone building product. Nir does an amazing job of describing what makes products habit-forming, making dense psychology white papers applicable to product design. The book isn't very long, intended to be very actionable. It's done very well, a best-seller on Amazon with over 850 reviews at 4.7/5 stars. ⭐️
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  2. 15
    Influence: The Psychology of Persuasion

    The book on persuasion that explains why people say yes.

    The OG of consumer psychology
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  3. 11
    Thinking, Fast and Slow

    A book on how the mind works and how choices are made

    Felice Della GattaFreelance graphic designer · Edited
    A deep dive into the irrationality of the human mind. Written by a Nobel prize in economic science thanks to his work on behavioural economics who was actually a psychologist.
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  4. Nathan BashawHead of Product at Gimlet Media · Written
    I went on a walk with Andrew Chen back in 2011, and he told me to read this book. I read it, and it was awesome.
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  5. 1
    Cognitive Lode

    Playbook of cognitive biases & psych research

    A great collection of easy to read behavioral economics/ psychology articles
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  6. 1
    Designing for Behavior Change

    Applying Psychology and Behavioral Economics

    Combines lots of research on behavioral psychology into a simple framework to act upon
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  7. Matt Warcholinski💻📈Building highly scalable JS apps · Written
    The best book of psychology/getting liked/networking I know
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