- Duolingo reverses its funnel by starting with a learning exercise rather than a form. This also follows the Do > Show > Tell philosophy from above. Duo asks new users to define their language learning goal. ... As users watch their progress move along, they may feel more committed to driving it to completion.
- Who likes to buy renters insurance? Lemonade is ridiculously simple and it's all done via chatbot.
- Not something people talk about a lot, but WhatsApp has the simplest, no-nonsense user onboarding experience ever. One of the reasons it caught on so fast. I'm also a fan of their setup experience for returning users i.e., me when I change phones... 👌👌👌