Bill StathopoulosHead of Growth at GrowthRocks

What is the best user analytics tool for websites?

We want to be able to identify all actions a user takes on the website (pageviews, clicks, etc.) after they submit a form which includes an email field.
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14 recommended
  1. 14

    Analyze user behavior in ways never possible before.

    Lukas Mehnert12Smartlook Hunter · Written
    Smartlook is getting you the best insights combining session recording, automatic event tracking, funnels, retrospective data and heatmaps.
    Maria Yelena ZalatovaMarketing consultant · Written
    Bringing nice qualitative inside into the user analysis. Perfect complement for GA.
  2. 16
    HotJar Insights

    See how visitors are really using your website.

    Hotjar could be very useful. It allows you to see exactly how users interact with your website via heat maps, scroll maps, polls, visitor recordings
  3. 14

    Capture everything and measure instantly.

    Tejas Kinger23SaaS Product Marketing @ Hiver HQ · Written
    Heap Analytics could be just what you're looking for.
  4. Ayush Mittal29Head Of Digital Communications · Written
    We've been using Smartlook. Super helpful - it records everything along with the source of a visitor and generates heat maps. The free version should be enough to start with for up to 20,000 visitors/month.
    Comments (1)Share
  5. Assuming you've launched recently and have a lot of learning ahead, you'd want to pick a tool that is tested with real data and real people using it to conclude experiments. I'd like to set up segment sending data to Mixpanel + Amplitude + GA + HotJar. - For events in aggregate, I'd start with Mixpanel and moving to amplitude it's not possible in Mixpanel. - To get insights from individual sessions, I'd use hotjar. Also, I'd setup Facebook and Google Ads pixels already. If there is a need for retargeting later, you can only start targeting people from the time the pixel was live on the site.
  6. 9
    GoSquared People Analytics

    One place to understand your users

    James GillCEO, GoSquared · Written
    James Gill made this product
    Hopefully this hits the spot for you, Vassilis. I'm one of the founders of GoSquared, but I genuinely think our People product should come in handy for you here for seeing exactly what a user has done on your site before and after they submit a form. Happy to answer any questions you have.
  7. I'm loving FullStory - an amazing free analytics tool which allows you to use plain English to search and understand your data. Take a look, and let me know if this is what you were thinking?
  8. 3

    Live Click Tracking & Website Analytics

    James RoseContent Snare & AkturaTech Co-Founder · Written
    Honestly lots of the suggestions here are good, we just happened to land on Mouseflow because it got a mention in a SaaS group. We use this for our product, and Hotjar for our website
  9. 3

    Customer Analytics for Everyone

    Esmeralda Martinez made this product
    Indicative is the best way to understand user behavior and maximize customer value. It allows you to do complex and sophisticated analysis without SQL or coding knowledge.
    Indicative is great at creating a visual analysis of your funnel. With Indicative you can break down every step you want and truly map out your customer journeys and flows. Their free plan offers 1 billion user actions/events per month too
  10. Oh and check out Big Picture which is like Segment for small business!
  11. 2

    Open Web Analytics Platform

    Tanmay DesaiWill always go the extra mile. · Written
    For our current project, we tried out self-hosted Piwik, and it is amazing. If you properly configure, it can give great insights per-session along with bird's-eye view. Prior to this, we were using Mixpanel. Mixpanel is awesome without doubt, but gets really expensive once you reach free-tier threshold.
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  12. 2
    Fullstory Free

    Web analytics with full session playback, now free

    Tanmay DesaiWill always go the extra mile. · Written
    This will change how you build products. Highly recommended.
  13. Clifford OravecThat "Epic Guide" Guy · Written
    Clifford Oravec made this product
    You may want to check out Tamboo. With what you're looking to do, you could create a tag in Tamboo for visits where they complete that action. Once you have that tag set up, you can watch visitor recordings and view heat maps for just those visits that have that tag. If you have a "predictable path" that people take after they complete that form, you could also optionally set up a funnel in Tamboo to track their progress through your funnel. Tamboo makes it easy to watch recordings of what people do at each funnel step. Hope this helps!
  14. Try the pageview user session recording tools, which will show a step-by-step recording of how your posters fill out your form, which fields they don't want to fill in or the filling takes a long time. In conjunction with conventional analytics, this can be very useful Also, using count tracking can be an important step, read the article to make sure that such a tool is important for your website Analytics and marketing channel analysis