Rebecca Pollard
Rebecca PollardMarketing Director, Metamorphosis

What are your favorite small business marketing tools that no one has ever heard about?

I'm looking for diamonds in the rough - what tools do you use that no one's ever heard about? How do they help you grow your business? What do you like most about it?
55 recommended
  1. 47
    Salesflare CRM

    Simple yet powerful CRM for small businesses selling B2B

    Jocelyn Tan
    Jocelyn TanGrowth Strategist Intern in Antwerp, BE · Written
    Hands down your go-to CRM that startups love. Salesflare is one of few CRMs that intuitively automates your workflow for you. Your data entry and to-do reminders are fully automated in this cloud-based system, so you sell more with less work.
  2. 41

    Create and sell online courses on your own website

    Sam Rye
    Sam RyePractitioner of Social & Enviro Regen · Written
    There's few better ways to generate interest than sharing great educational insights. Teachable lets you build an online course quick smart.
    Comments (2)Share
  3. 34

    Embed messages into every page you share

    Sam Rye
    Sam RyePractitioner of Social & Enviro Regen · Written
    I find Sniply a useful tool for content marketing which can get people back to your site.
    Comments (2)Share
  4. 16

    Easily create forms as beautiful as you

    Joseph White
    Joseph WhiteI'm a good guy who loves coding . · Written
    Paperform seems quite unknown still (they appeared just a few months ago). Using Paperform as the core tool in my small business: to create landing pages, colllect data, payments (PayPal integration). Especially loving the Mailchimp integration!
    Comments (1)Share
    Brittany Payne
    Brittany PayneSenior Software Developer · Written
    Paperform is amazing, the best online form builder I've used. Also using the Mailchimp integration (but you can choose among the available ones, e.g. CampaignMonitor or ActiveCampaign).
    Olivia Irea Sanchez
    Olivia Irea SanchezI can help your business) · Written
    Used it once a while ago! Had to cancel because the project had finished, but was very happy with the tool.
  5. 11

    Free toolkit for growing your website traffic.

    Sam Rye
    Sam RyePractitioner of Social & Enviro Regen · Written
    I assume everyone knows SumoMe by now, but if not - it's a great suite of tools for supporting marketing efforts.
  6. Chris Vasquez
    Chris VasquezDirector of Product at AWeber · Written
    Chris Vasquez made this product
    Email Libs is a super simple tool designed to help you create content for your email marketing automation series by filling out a few simple forms. Seriously, if you haven't checked it out, you definitely should.
    It's so fun to use, but also helpful if you don't have time to write emails or you're not sure what to write. It also covers almost any email you would ever need to send and can give you ideas for your next email!
  7. 11
    Sam Rye
    Sam RyePractitioner of Social & Enviro Regen · Written
    A smart marketing assistant for when you're busy on your product!
  8. 8
    TanyaXsaraGrandSeo, digital specialist 💿VideoGraf · Written
    small tool that you can use for mass keyword competition analysis for big list of your domains... save my working time!
  9. 8

    A powerful, award-winning app for media monitoring 🚀

    Kuba Rogalski
    Kuba RogalskiContent Writer at LiveChat · Written
    Small business could definitely use some help of social media monitoring tools. There’s a number of reasons why I believe it’s a good idea to at least experiment with such tools, just to mention brand monitoring, discovering consumer insights, finding potential sales leads, or identifying influencers. If you need some more convincing, you might want to have a look at this review ( from Lilach Bullock who provides an in-depth analysis why Brand24 might be a perfect monitoring tool for small and medium businesses.
  10. 8
    Ortto AI Subject Line Writer

    Predict open rate before you send an email

    Sam Rye
    Sam RyePractitioner of Social & Enviro Regen · Written
    Best marketing automation I've found at a reasonable price point
  11. 7

    Social Media Editorial Calendar for WordPress

    Nora Conrad
    Nora ConradOwner of · Written
    I use this to plan all my content and assign tasks to my team. It's the one tool we use on a daily basis
  12. 6
    Freshsales CRM

    A full-fledged CRM for high-velocity sales teams.

    Tejas Kinger
    Tejas KingerPMM @ Plum | Prev. @ Freshworks Hiver · Written
    An easy to use CRM for startups with a lifetime free plan for upto 10 agents.
  13. 6
    Sam Rye
    Sam RyePractitioner of Social & Enviro Regen · Written
    Since they were hunted 3 years ago, WebEngage has pivoted to a full stack marketing automation platform, covering multi channel messaging for some big hitters. Somehow I completely missed them as a player in this space until recently. I would describe them as an alternative to Autopilot, with a generous Freemium tier which extends all the way to 10'000 monthly active users! Looks as powerful as Autopilot, and if you can ignore the intensely annoying voice over guy on their videos, it could be a winner for a lot of small businesses that are wanting to do B2C or B2B marketing automation.
    Comments (2)Share
  14. 5

    Social media scheduler with repeating schedules

    Sam Rye
    Sam RyePractitioner of Social & Enviro Regen · Written
    Build a library of evergreen content and set it to recur through multiple channels
  15. 5

    Increase newsletter open rate with artificial intelligence.

    For email marketing it's the best choice, because it provides free web push notification, free email trial of 15 000 emails every month with a few limitations as for functionality, powerful SMTP server etc.
  16. 5
    Experiences by Proof

    Personalize your website for every visitor.

    Rebecca Pollard
    Rebecca PollardMarketing Director, Metamorphosis · Written
    Haven't personally tried this yet, but looking into it. Looks like an awesome way to show social proof for conversions on your website.
    Comments (2)Share
  17. 3
    Big Picture Intel
    Sam Rye
    Sam RyePractitioner of Social & Enviro Regen · Written
    Useful tool for setting up your analytics suite
    Comments (2)Share
  18. 3

    Social enterprise platform

    Enterprising Josh made this product
    Bitrix24 is a great free marketing suite. It gives you if you picture Salesforce (CRM) + Vonage (call center) + Mailchimp (email marketing) + Marketo (marketing automation), that's pretty much Bitrix24. See
  19. 3
    Carlos. made this product
    Organize, schedule and publish Stories and instagram post
  20. 3

    Get extra traffic and leads from your shared links

    Waqar Azeem
    Waqar AzeemCo-founder - · Written
    Waqar Azeem made this product
    Share other people's content in an optimized way to get more traffic, leads and sales!