Rebecca Pollard
Rebecca PollardDigital Marketing Manager, AWeber

What are your favorite small business marketing tools that no one has ever heard about?

I'm looking for diamonds in the rough - what tools do you use that no one's ever heard about? How do they help you grow your business? What do you like most about it?
Your recommendation
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54 recommended
  1. 44
    Salesflare CRM

    Simple yet powerful CRM for small businesses selling B2B

    Jocelyn Tan
    Jocelyn Tan6Growth Strategist Intern in Antwerp, BE · Written
    Hands down your go-to CRM that startups love. Salesflare is one of few CRMs that intuitively automates your workflow for you. Your data entry and to-do reminders are fully automated in this cloud-based system, so you sell more with less work.
    • I've used so many CRMs in the past, and have also looked at lots of others too. I was first attracted to Salesflare by the clean design and ease of use, but then was very impressed with just how powerful it is. It integrates so well with Gmail, that it just became a natural extension of how I work. Also the developers have been offering great support too. I highly recommend Salesflare.

    • Matt Pliszka
      Matt PliszkaCEO & co-founder @

      Love the way Salesflare automates your daily work with the CRM, it's really comfortable and saves a lot of time, at the same time providing all the most important CRM functionalities.

      Comments (0)
  2. 37

    Create and sell online courses on your own website

    There's few better ways to generate interest than sharing great educational insights. Teachable lets you build an online course quick smart.
    Comments (2)Share
  3. 30

    Embed messages into every page you share

    I find Sniply a useful tool for content marketing which can get people back to your site.
    Comments (2)Share
  4. 9

    Free tools to grow your website traffic

    I assume everyone knows SumoMe by now, but if not - it's a great suite of tools for supporting marketing efforts.
  5. A smart marketing assistant for when you're busy on your product!
  6. Chris Vasquez
    Chris VasquezCreative Director at AWeber · Written
    Chris Vasquez made this product
    Email Libs is a super simple tool designed to help you create content for your email marketing automation series by filling out a few simple forms. Seriously, if you haven't checked it out, you definitely should.
    It's so fun to use, but also helpful if you don't have time to write emails or you're not sure what to write. It also covers almost any email you would ever need to send and can give you ideas for your next email!
  7. 8

    Keep track of your brand online.

    Jakub Rogalski
    Jakub Rogalski39Community Manager at Brand24 · Written
    Small business could definitely use some help of social media monitoring tools. There’s a number of reasons why I believe it’s a good idea to at least experiment with such tools, just to mention brand monitoring, discovering consumer insights, finding potential sales leads, or identifying influencers. If you need some more convincing, you might want to have a look at this review ( from Lilach Bullock who provides an in-depth analysis why Brand24 might be a perfect monitoring tool for small and medium businesses.
    • Matt Pliszka
      Matt PliszkaCEO & co-founder @

      Brand24 is a great app, especially if you're a business prone to any type of social media critics (like every type of business, nowadays?). It's just a much better way to know what people are saying about your brand then searching it through Google.

    • Mateusz Kurleto
      Mateusz KurletoTech entrepreneur and investor @Neoteric

      A great tool that helps me understand where and how people discuss certain topics like "Alternative to [MyCompetitorName]", "How to [Solve the problem I sell a solution to]" so I can engage personally and try to convert.

  8. 8
    Autopilot: Marketing automation

    Visual Marketing Automation Software for Customer Journeys

    Best marketing automation I've found at a reasonable price point
    • Liz Leigh
      Liz LeighContent Marketing Manager at Autopilot

      Autopilot makes automating tedious tasks a thing of the past. With an easy-to-use, drag-and-drop interface, building customer journeys is fun and intuitive. I love having my whole team on the same page and accessing data and insights helps me optimise my content and convert more customers.

  9. TanyaXsara
    TanyaXsaraGrandSeo, digital specialist 💿VideoGraf · Written
    small tool that you can use for mass keyword competition analysis for big list of your domains... save my working time!
  10. 7

    A complete marketing calendar and social media planning tool

    Nora Conrad
    Nora ConradOwner of · Written
    I use this to plan all my content and assign tasks to my team. It's the one tool we use on a daily basis
  11. 6
    Freshsales CRM

    A full-fledged CRM for high-velocity sales teams.

    Tejas Kinger
    Tejas Kinger20SaaS Product Marketing @ Freshworks Inc · Written
    An easy to use CRM for startups with a lifetime free plan for upto 10 agents.
    • Steven Hambleton
      Steven HambletonFounder, Emailancer

      I used Pipedrive for a while but Freshsales is so much faster and the user interface, automations and built in email tracking meant I could retire a few other products.

  12. Since they were hunted 3 years ago, WebEngage has pivoted to a full stack marketing automation platform, covering multi channel messaging for some big hitters. Somehow I completely missed them as a player in this space until recently. I would describe them as an alternative to Autopilot, with a generous Freemium tier which extends all the way to 10'000 monthly active users! Looks as powerful as Autopilot, and if you can ignore the intensely annoying voice over guy on their videos, it could be a winner for a lot of small businesses that are wanting to do B2C or B2B marketing automation.
    Comments (2)Share
  13. 5

    Increase newsletter open rate with artificial intelligence.

    For email marketing it's the best choice, because it provides free web push notification, free email trial of 15 000 emails every month with a few limitations as for functionality, powerful SMTP server etc.
  14. Build a library of evergreen content and set it to recur through multiple channels
  15. 4
    Social Insider

    Get an inside view of your competitors' Facebook activity

    Adina Jipa
    Adina Jipaco-founder @socialinsiderio · Written
    Adina Jipa made this product
    A useful tool for knowing your competitors' actions and strategy on Facebook!
    Comments (2)Share
  16. 4

    Instantly Increase Your Website Conversions

    Rebecca Pollard
    Rebecca PollardDigital Marketing Manager, AWeber · Written
    Haven't personally tried this yet, but looking into it. Looks like an awesome way to show social proof for conversions on your website.
    Comments (2)Share
  17. Useful tool for setting up your analytics suite
    Comments (2)Share
  18. Enterprising Josh made this product
    Bitrix24 is a great free marketing suite. It gives you if you picture Salesforce (CRM) + Vonage (call center) + Mailchimp (email marketing) + Marketo (marketing automation), that's pretty much Bitrix24. See
  19. Carlos. made this product
    Organize, schedule and publish Stories and instagram post
  20. 3

    Get extra traffic and leads from your shared links

    Waqar Azeem
    Waqar AzeemCo-founder · Written
    Waqar Azeem made this product
    Share other people's content in an optimized way to get more traffic, leads and sales!
    • Rahul Lakhaney
      Rahul LakhaneyInvestment Partner 971 Launchpad Dubai

      It is the exact tool that I have been looking for. I have been using poplink and pixelme separately, and it has been a pain for me. With replug, it is super smooth to do both the things at once. Most of all it is free (atleast as of now)

    • Karl Dummin
      Karl DumminThe Web Guy

      Used this for a while now in conjunction with and it rocks!!