- You could reach out to your target audience on social media. There are thousands of people across different networks who ask "can anyone recommend...?" or "where can I buy...?" daily and a majority of those questions remain unanswered. Combining your most relevant keywords with those phrases could help you find some potential customers. Other than that, you might find some inspiration in this video https://www.youtube.com/watch?v=1H6QejI3rLg&t=127s
Brand24 is a great app, especially if you're a business prone to any type of social media critics (like every type of business, nowadays?). It's just a much better way to know what people are saying about your brand then searching it through Google.
A great tool that helps me understand where and how people discuss certain topics like "Alternative to [MyCompetitorName]", "How to [Solve the problem I sell a solution to]" so I can engage personally and try to convert.