What's the best marketing automation platform for a non-ecommerce startup?

Looking to try out some MAPs, and would love to know what the PH community likes! We're basically just looking to be able to segment, email, and send push notifications to users.
5 recommended
  1. 3

    Communicate personally with every single customer.

    KateMarketer; prev Product Hunt, GitHub · Written
    The best ever for segmentation, email and chat. No question, it will be perfect for your use case. We've been using it at Product Hunt for more than a year and I can't imagine life without it now!
  2. Saketh RasakatlaSr. Digital Marketer · Written
    For email marketing and segmentation: (https://www.agilecrm.com/email-m...) I suggest this tool for lead generation as it has email marketing, as well as CRM capabilities to handle leads end-to-end (lead generation -> Lead scoring ->, Lead Nurturing -> Lead Segmentation => Lead Management). Also, Agile CRM has been rated as the best CRM by G2Crowd, Capterra and TrustRadius. Used by over 15000 businesses worldwide! Here are the email marketing features of Agile CRM: * Prepackaged & Custom Templates * Personalization * Email Lead Scoring * Tracking and Metrics * Email A/B Testing * Drag-and-Drop Email Builder * Target Your Audience * Sharing on Social Media * Autoresponders * Real-Time Alerts For push notifications: (https://www.agilecrm.com/push-no...) - WIth its push notification feature, you can get real-time notification for emails, tasks, new contacts and more on desktops and mobile devices. They are easy to setup, compatible across browsers, devices and deliver a higher click-through rate than others. - Lead Nurturing - You can create sophisticated nurture campaigns to send the right message at the right time based on customer behavior. - Easy integration - Just copy and paste the code snippet to your web page and easily integrate them into your marketing campaigns. - Tailored communication - You can add appealing images, logos, headlines, links to drive customer behavior. Use push notifications for all kinds of messaging – promotional discount coupons, product updates, event reminders, feedback requests or utility messages such as traffic, weather, and playoff scores. Preview notifications to get a first-hand feel of the end customer experience and ensure you are right on target with your communication. Hope I helped! :)
  3. 1
    HubSpot CRM

    Organize, track, and sell

    Nichole Elizabeth DeMeréB2B SaaS Consultant & Product Marketer · Written
    HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.
  4. We recently got started with marketing automation and Drip has been incredible. A few reasons: (Just want to say upfront that I don't work for Drip - just a super happy customer) - There are, quite literally, no marketing automation tools on the market that provide as much functionality at Drip's price point. Competing marketing automation tools like Hubspot and Marketo start at many hundreds (even thousands) of dollars. Drip has a free tier and paid starts at 50 bucks. If you're looking to get into marketing automation, there simply isn't a better way to ease into it. - Segmenting is actually the reason we moved from MailChimp to Drip, and it excels in this area. It's super easy to tag users/customers based on their actions. You can trigger all sorts of things based on actions the user takes, from "replied to an email" to "read this blog post" to "purchased a subscription". - I love that Drip has in-built in lead scoring, and that you can define how many points the user gets based on their actions (eg. if user visits "pricing page, +3" or "if user clicks a link in an email, +1"). We're helping a client set up their Drip so that when a prospect becomes a lead inside of Drip, it triggers a campaign to alert the client's head of biz dev and launches the lead into an email upsell sequence. - Drip is owned by Leadpages, which also owns Center, which is kinda like Zapier for marketers. Using Center and Drip together, it's super simple to set up a flow like "If user watches 50% of this YouTube video, send them an email inviting them to a webinar on this topic, and if they stay for 50% of the webinar, send them a purchase link for 10% off a subscription." Sound crazy complicated, but these tools make it super easy. (More about Drip's ) - Using Drip, you can actually *change the content of your website based on who is looking at it.* eg. Say you sell to designers, developers, and consultants. You can build on top of Drip to make it so that when anyone who is tagged "Designer" in Drip sees different, targeted calls to action. I could go on and on, but here're just a few reasons we love Drip. One BIG thing that might be a deal-breaker for you - I might be wrong, but I don't think Drip currently allows for push notifications in mobile apps. But I'd definitely reach out to their super helpful support team to confirm! You can reach them at support@getdrip.com You can get a free account here http://mbsy.co/gvFCS
  5. 1

    User-centric analytics & triggers, driven by micro-surveys

    Ben NovakFounded 3 startups, sold 1. · Written
    Ben Novak made this product
    They're great but currently only for web so no push. But you have more automation abilities and segment by personality / question answered in micro-surveys.