What's the best marketing automation platform for a non-ecommerce startup?

Looking to try out some MAPs, and would love to know what the PH community likes! We're basically just looking to be able to segment, email, and send push notifications to users.
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4 recommended
  1. 3
    Intercom

    Communicate personally with every single customer.

    Kate52Head of Social @ GitHub · Written
    The best ever for segmentation, email and chat. No question, it will be perfect for your use case. We've been using it at Product Hunt for more than a year and I can't imagine life without it now!
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    • We use Intercom as our primary communication tool with our SaaS users from Day 1 and have scaled with them since.

    • Matt Pliszkadiscovering SaaS apps at pickSaaS.com

      A great application to automate engagement with your visitors, focusing on personal approach towards your customers

  2. 1
    HubSpot CRM

    Organize, track, and sell

    Nichole Elizabeth DeMeré10Co-Founder PurposeBeyondProduct.com · Written
    HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.
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    • David FergusonFounder, 5000fish, Inc.

      I've been using HubSpot CRM since it was in Beta and it's really matured into a powerful CRM. I do pay for the Sales Pro tools which unlock a lot of power. There are some limitations however that make it a bad fit, you can read more about those in this review - https://www.techsmartboss.com/blog/top-things-you-should-know-about-the-limitations-of-hubspot-crm-with-workarounds/

    • Julián MayaFounder, Sensorglobe

      I applied for the program through Start-Up Chile accelerator for my startup.

      It is a bad product, it lacks of quality, features and it is expensive. That is ok, you have the choice to deliver bad quality as I have the choice to find other solution.

      But I can not cancel hubspot account, now we are attached to a 12month contract per agent without any advert. I'm watching how they take my money every month even when I am not using it, and i begging them to cancel my account, they refuse.

      Keep away from hubspot for startups, this is more a SCAM than a support program.

  3. We recently got started with marketing automation and Drip has been incredible. A few reasons: (Just want to say upfront that I don't work for Drip - just a super happy customer) - There are, quite literally, no marketing automation tools on the market that provide as much functionality at Drip's price point. Competing marketing automation tools like Hubspot and Marketo start at many hundreds (even thousands) of dollars. Drip has a free tier and paid starts at 50 bucks. If you're looking to get into marketing automation, there simply isn't a better way to ease into it. - Segmenting is actually the reason we moved from MailChimp to Drip, and it excels in this area. It's super easy to tag users/customers based on their actions. You can trigger all sorts of things based on actions the user takes, from "replied to an email" to "read this blog post" to "purchased a subscription". - I love that Drip has in-built in lead scoring, and that you can define how many points the user gets based on their actions (eg. if user visits "pricing page, +3" or "if user clicks a link in an email, +1"). We're helping a client set up their Drip so that when a prospect becomes a lead inside of Drip, it triggers a campaign to alert the client's head of biz dev and launches the lead into an email upsell sequence. - Drip is owned by Leadpages, which also owns Center, which is kinda like Zapier for marketers. Using Center and Drip together, it's super simple to set up a flow like "If user watches 50% of this YouTube video, send them an email inviting them to a webinar on this topic, and if they stay for 50% of the webinar, send them a purchase link for 10% off a subscription." Sound crazy complicated, but these tools make it super easy. (More about Drip's ) - Using Drip, you can actually *change the content of your website based on who is looking at it.* eg. Say you sell to designers, developers, and consultants. You can build on top of Drip to make it so that when anyone who is tagged "Designer" in Drip sees different, targeted calls to action. I could go on and on, but here're just a few reasons we love Drip. One BIG thing that might be a deal-breaker for you - I might be wrong, but I don't think Drip currently allows for push notifications in mobile apps. But I'd definitely reach out to their super helpful support team to confirm! You can reach them at support@getdrip.com You can get a free account here http://mbsy.co/gvFCS
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  4. 1
    Gotcha

    User-centric analytics & triggers, driven by micro-surveys

    Ben NovakFounded 3 startups, sold 1. · Written
    Ben Novak made this product
    They're great but currently only for web so no push. But you have more automation abilities and segment by personality / question answered in micro-surveys.
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