Blue Ocean Strategy

See past the red ocean and into new markets

Ross Rojek
Ross RojekCTO, GoLocalApps.com, Apptoolkit.io · Written
Looking beyond incrementally adding to your market and looking for entirely new products and markets. While most of the examples are large companies that either created new markets or services (think south west airlines with smaller airports and no assigned seats), but anyone with a good understanding of a market can use some of these techniques to find new opportunities. One of my favorite books.