Gal DubinskiCo-Founder at Poptin

What is your one favorite startup book?

You're on a lonely island and this is going to be the only book you'll read till the end of your life :)
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70 recommended
  1. 255
    Zero To One

    Peter Thiel's new book on Startups

    Probably no use to me if I'll be stuck on an Island for the rest of my life, but an essential read for founders! And/or 4-steps
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    Niv Dror14VC at Shrug Capital · Written
    Zero to One is a great book to share with people outside of the tech industry as well. Lots of practical life lessons that makes you think differently about how you view the world, and what's a good outcome.
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    Janine YorioFounder of Stayawhile, Lover of Hammocks · Written
    This book changed my worldview and my approach to building a company.
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    • Simon CockayneFounder & Happiness Nurturer @ WhoZoo.io

      I didn't agree with Peter's stance and thinking on all aspects. E.g. early specialization early in education.

      But I think that's cool. Even the things I didn't agree with made me think and stretched my mind too.

      If you are thinking about a startup or innovation, read this book.

    • Michael BennettMarketing, sales, operations.

      The most important book you can read on building transformational startups that build and then bring generational technology to the world and live changing returns to teams and investors.

      This book is focused on wisdom and frameworks for Type A companies and teams, those with extremely large missions and top talent. I love this book and try to reread once a year. As a disclaimer, it's not geared toward iterative entrepreneurs developing linear solutions to problems, and in fact, calls that out in the book, so be warned :) It will undoubtedly leave anyone who picks it up inspired and ready to get to work.

  2. 171
    The Lean Startup

    Use continuous innovation to create successful businesses

    Nivas Ravichandran3Product Marketing - Freshsales CRM · Written
    I would recommend The Lean Startup and Zero to One. Two Must Read Books for Entrepreneurs.
    CommentsShare
    Back when I first realized building companies was what I wanted to do with my life, someone tipped me off to this book and it's remained the healthiest framing for my thinking about any problem in startups to this day. More powerful even than the methodological bent of this book is its brilliant use of anecdotes and examples that come back to mind on a weekly basis. I've sent it to friends who have toyed with the idea of working on new projects, regardless of how serious they are about the pursuit: This book identifies a way of thinking that is useful in many corners of life. I highly recommend it.
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    Vinit Agrawal13Co-Founder at Tars (HelloTars.com) · Written
    I think this is one of the most valuable books you can read if you are thinking of working on your company. Although chances are high that the lessons in this book is something you will understand in retrospect. But even with that you will save a lot of time that could have been wasted.
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  3. 140
    Hooked

    A book on how to build habit-forming products

    Nir EyalAuthor of "Hooked" blog at NirAndFar.com · Written
    Nir Eyal made this product
    Thank you for the upvotes! So happy we wrote something so many talented change-makers found useful. I'm in awe from all that's been done with the Hooked Model. Thank you!
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    keyul3Maker of Quick Code & Bot Stash · Written
    Step by step process to teach you how to build and design the great product.
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    Great product, found it as a sequel to charles duhigg 'the power of habit'
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  4. Leif BaradoyCEO @lightrailhq. Cofounder @giftbit. · Written
    Amazing book. Best read 2-4 years into your startup journey.
    CommentsShare
    Filled with real world experience
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    Yusuf AdeyemoTechcrux Technologies · Written
    I have read Zero to One and I feel like reading it again and again.it widen my horizon about starting up a company.
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  5. 61
    Elon Musk Biography

    A book on Tesla, SpaceX, & the quest for a fantastic future

    Nicolaj HøjerInvestor + entrepreneur => Author · Written
    I know...a cliche, but the book is really great!
    CommentsShare
    Paul DunnBusiness Development Director, 360DMG · Written
    it was a very interesting story and gave some wonderful insights on what it takes to be as successful as Elon has been
    CommentsShare
    Fabio EBrand Manager, @guangalachocolate · Written
    Amazing book giving you and inside look at Elon's trajectory. Not all that glitters is gold, people have to go through ups and downs to be who they are, its a continuous cycle and the more you are willing to accept it, the faster you will grow. Helped me tons!
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  6. 49
    Intercom on Starting Up

    A book about growing a startup

    Tejas Kinger20SaaS Product Marketing @ Freshworks Inc · Written
    Intercom is pretty much my personal reference model when it comes to the subject of scaling a startup. This book summarizes the journey pretty well.
    CommentsShare
    Briefly but effectively sums up main challenges faced, and provides proven strategies for overcoming them
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  7. 48
    Nail It then Scale It

    The entrepreneur's guide to creating breakthrough innovation

    Linda BannonAnalyst, Tech company · Written
    My team read this book together as we went through the early phases of our B2B startup. As a tech geek and first time entrepreneur, I have read many startup books. I found Nail It Then Scale it to be a very helpful step-by-step guide during the early stages of our startup process. Our team would often re-read sections towards the end of the book as we went through the customer interview process.
    CommentsShare
    Marv CluffWeb Marketing, Self · Written
    One of the first startup books, Nail It Then Scale It has been successfully helping entrepreneurs for over decade. The release of the companion road map called The Big Idea Canvas, a lean startup canvas by Ahlstrom, has kicked this startup processes into high gear. It's just a well thought-out validation process making it one of my favorite go-to startup guides.
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  8. Paul-Henri BrunetDigital Marketing Manager · Written
    If you want to build better products fast, you just need to do what it says !
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    FrancisCo-founder at @Collectiv · Written
    Worth the read 👍
    Comments (1)Share
    Every time we apply this process we make greater strides
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  9. Steve Blank introduced the concepts of Customer Development and Product-Market Fit. He got Eric Ries started down the Lean Startup path. Just read it.
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  10. 24
    Delivering Happiness

    Seeking happiness and making people happy

    Great life story of an entrepreneur. Highly inspired by the resilience showed by Tony when growing Zapos from a small e-commerce to a billion dollar company.
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    Avi ZuberSoftware Engineer @ DreamCloud · Written
    So many valuable lessons in this gem.
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  11. Deepak SrinivasanHustler | Loves Technology · Written
    This book gives us insights on most important things such as techniques to increase revenue, profitability and productivity.
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  12. 17
    Intercom on Product Management

    The ultimate resource for aspiring product managers

    keyul3Maker of Quick Code & Bot Stash · Written
    A short guide that will help you on taking right decesion about the product.
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  13. 18
    The Startup Checklist

    25 steps to a scalable, high-growth business

    Lee LanceCo-Founder, ecobot, SiteBy, EV Message. · Written
    A lot of great books on broad theory (like Lean Startup / Ries) or focused on one aspect (like Scrum / Sutherland), but this one really does a great job of touching on all aspects of starting and growing your startup. And it's filled with tons of references to other great books / authors / thought leaders on the various subjects it covers.
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  14. 14
    Poor Charlie's Almanack

    The Wit and Wisdom of Charles T. Munger

    Nick Abouzeid37Words at Product Hunt ✌️ · Written
    Recommended by Naval, Charlie Munger clearly and efficiently walks you through dozens of mental models that he's used to understand the world.
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  15. 14
    Disciplined Entrepreneurship

    24 steps to a successful startup

    Step-by-step guide to identifying your Target Customer Profile, Identifying Key Assumptions and much more. A straightforward way to avoid errors of management omission.
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  16. 15
    How to Fail at Almost Everything and Still Win Big

    The creator of Dilbert on how to turn failure into success

    Robert T. MaisanoI help brands tell their story. 😊 · Written
    It's a no frills, no bs story about a guy who's setup simple systems instead of goals to find success without any specificly gifted talents. Great book for generalists and creatives. Plus it's hilarious.
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  17. 12
    Running Lean

    An exacting strategy for achieving a product/market fit

    Paul MillwardStartup Consultant · Written
    A great guide to evolve your idea and building your company around it.
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    Good one regarding
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  18. 12
    Founders at Work

    Stories of successful founders

    Niv Dror14VC at Shrug Capital · Written
    The original must-read startup book, by Jessica Livingston
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    Davidhttps://davidloubere.com · Written
    This is the perfect bedside book to learn more about early web (now famous) companies and their founders, how they actually get started. Gold.
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  19. Martin ErikssonCo-Founder, Mind the Product · Written
    Martin Eriksson made this product
    I maybe biased but a large part of this book was written based on interviews with founders and product leaders around not just how to build great products but the teams who build them too.
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  20. 11
    5 Habits to Building Better Products Faster

    Learned from 12 years and 5 multimillion dollar products

    Walter Chenfounder, iDoneThis · Written
    Building a product that retains users and customers needs to be the 100% focus of every startup.
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