Jakub Rogalski made this product
If you wanted to take the not so obvious route, I'd recommend implementing social media monitoring into your customer services, unless you already did it. The thing is, people mention different brands and companies on social media as well as news sites, blogs, forums, etc., with those companies being unaware of this on many occasions. According to the research conducted by Conversocial, fewer than 3% of customers directly @ mention brands on Twitter. This means that a vast majority of those mentions are untagged and very often overlooked by representatives, and if you don't have a social media monitoring tool, it's pretty much impossible to keep track of all those untagged mentions unless you search for them manually, but that's super unproductive if you ask me.