Bill Stathopoulos
Bill StathopoulosDirector Strategy & Content @ Ad World 👍

What is your favorite marketing automation software? 🤖

I'm looking for all the available alternatives out there. The requirements are that it has to be relatively cost-effective, be able to track (or integrate with software that tracks) website visits, and offer more than one ways of communication (e.g. email, chat widget).
51 recommended
  1. 93
    An all-new Intercom

    A bold aesthetic. Simplified navigation. Faster workflows.

    Jeroen Corthout ☕
    Jeroen Corthout ☕Co-Founder Salesflare · Written
    Go for the real thing. You won't regret it. I wrote a post here about what makes the Intercom product so great:
    Comments (3)Share
    KateMarketer; prev Product Hunt, GitHub · Written
    I'm a huge Intercom fan. We've been using it at Product Hunt for over a year and now I can't imagine life without it. You can use it for all sorts of marketing purposes (email campaigns, "chat blasts", data analysis, etc) but also for customer service. I think it'd suit your purposes perfectly!
    AleksandraProduct Marketing · Written
    Intercom is great! Gives you great insights into who your customers are customers, and so allows to bring them the best value.
  2. 78
    HubSpot Growth Stack

    Tools that grow with your business.

    Anuj Mishra
    Anuj MishraDigital Marketing · Written
    HubSpot is an incredible advertising computerization apparatus that enables us to actualize, execute and track crusades.
    Sunil Neurgaonkar
    Sunil NeurgaonkarMarketing @ GTM Buddy (We're hiring) · Written
    HubSpot is a great marketing automation tool that allows us to implement, execute and track campaigns. Leveraging Hubspot to managing everything from landing pages and click through actions, you can really get a lot out of this tool.
    Ross Baltimore
    Ross BaltimoreCo-Founder, More · Written
    One of the great things about Hubspot is how often they add new products and update their existing ones.
  3. 69

    Customer communication tool for support, marketing & sales

    Daniil Kopilevych
    Daniil KopilevychSaaS Growth Marketer · Written
    Daniil Kopilevych made this product
    HelpCrunch is great for marketing automation via: - chat - email and more It starts at $15/mo Check it out:
  4. 38
    ActiveCampaign Deals CRM for iOS

    Thousands of won deals in your pocket.

    Ivan Burban
    Ivan BurbanCMO at Saldo Apps · Written
    Tommaso Cecchi
    Tommaso CecchiDeveloper & Growth Marketer · Written
    Create simple and complex automation via Drag&Drop. Native integration with email, wordpress, slack, facebook. Support other platform via zapier
    We are using ActiveCampaing. Here you can find best marketing automation tools
  5. 35
    Drift Prospector

    Connect with more buyers, faster

    We use Drift + Hubspot together. Love Hubspot for email automation and CRM and Drift for the live chat
    Evan Kimbrell
    Evan KimbrellFounder, Sprintkick · Written
    The free alternative.
    Drift is a nice free alternative to Intercom, we tested it for many months and it was great.
  6. 20

    A marketplace of simple to use no-code APIs

    Hans Dekker
    Hans DekkerSales tech enthusiast. · Written
    Big PB fan here too! Just allows for so much automations that otherwise would take hours and hours. Plus it makes me feel cool using it.. :-)
    Fabian Maume
    Fabian MaumeFounder of · Written
    It is super versatile. It is possible to use it for outreach.
  7. 17

    Convert leads & retain customers with marketing automation

    Retainly, Which helps in more lead generation, Lead conversion, and customer retention. It has a powerful tracking script that can automatically track all your signups, purchases, or subscriptions and keep syncing the information. Retainly then can track your customer events and automatically send campaigns to ensure increased transactional revenue from your customers. Chatterbox, live chat with your customers, right from your slack. All chat leads stored in a Dynamic segment which will allow you to retarget and engage them for conversion. Notif. Notif creates a social Fomo by rapidly displaying your genuine signups, purchases and subscriptions to your website visitors, compelling them to sign up with your service too. It is proven that Notif increases your website conversions by at least 20 times. Check out Retainly to understand more.
  8. 14
    AleksandraProduct Marketing · Written
    I love Marketo for being versatile and proposing solutions or products for basically any marketing automation needs. Also, their resources library is very useful ( blog, webinars, community, etc.) especially if you are just starting with automation.
  9. 13 (ex.

    Turn visitors into customers with data driven conversation

    Valerie Fenske
    Valerie FenskeGrowth Marketing @ · Written
    Valerie Fenske made this product
    Thank you for the support, Sergio! Let me add a couple of more lines on Dashly: it embeds a live chat, email marketing, pop-up windows, knowledge base and a chat bot. Each of these features helps you enhance sales and customer support
    Sergio Rosetti
    Sergio RosettiSeller, Success lead manager, Comedian · Written
    I recommend Dashly. Great self-servise, which easy to learn hard to master.
    dashly is one of my musthave!
  10. 19
    Kit CRM

    A CRM for your Facebook page

    Now it is a shopify marketing automation tool. You can run the Facebook and Instagram ads, email marketing and more.
  11. 12
    Agile CRM
    prasad reddy
    prasad reddyDigital Marketing Analyst · Written
    Agile CRM is the Best Automation Software for small business. You can Use it for workflows, Drip email campaign, autoresponders and many more features - Register now, Get 10 users for free.
  12. 9

    See how visitors are using your site and get visual feedback

    Artem Galenko
    Artem GalenkoProduct Marketing Manager · Written
    Hotjar is one of my musthave! Easy, not very expensive and extremely useful!
    Yuliia Mamonov
    Yuliia MamonovHead of Content at · Written
    I'm a huge fan of Hotjar! Makes all the difference in understanding how users perceive and interact with your website!
  13. 13

    AI-powered sales assistant

    George Gonzalez-Rivas
    George Gonzalez-RivasA man like any other. Only more so. · Written
    Finally! One-stop-shopping for growth hackers! Includes unlimited leads, with enrichment, great sequencing with elaborate personalization and AI to score/classify replies and strong reporting. Plus it comes directly from your email so the deliverability will be very high.
  14. 8

    Marketing automation that drives revenue

    KatheriinProduct x Marketing · Written
    Outfunnel makes running automated revenue-generating email campaigns simple and easy, without the expensive price tag. Really deep integrations with CRMs (and Mailchimp, should you need it).
    I would recommend Outfunnel without a second thought! If you want to drive revenue and want to be sure of what channels to bet for better ROI, there is no better marketing automation tool than OutFunnel. Try it and you won't regret it!
  15. 7

    Convert your visitors into happy customers

    JuanJoCIO and Co-founder in · Written
    JuanJo made this product
    Support and marketing in a simple way. Live chat, proactive messages, email marketing automations and more features, but maintaining ease of use with a very small learning curve.
  16. 5
    MailChimp Snap

    Send simple, photo-based email campaigns from your phone.

    i't easy, effective, and you don't have to pay to start using it.
  17. 4

    Fun and flexible polling widget for your website

    JasonProduct Guy · Written
    Jason made this product
    Capture attention and get inbounds by using a fun survey. Zigpoll's flexibility makes it super simple to gather feedback from your audience on a pretty much unlimited number of topics.
  18. 6

    Intuitively-designed email marketing and website tools

    Dan Makarov
    Dan MakarovCo-founder at Bird Eats Bug · Written
    Pretty easy to use
    Quite Neat, better than mailchimp if you can't or don't want go for Salesforce Marketing Cloud
  19. 4

    Revive your idle users with insights and predictions

    Hengam is my favorite web app. It gives me a good insight of my app users who are going to uninstall the app. beside , it increases the users engagement of the app through personalized & automated push notifications. It seems they uses something like AI to predict my churning users and best time to deliver messages to them. I really recommend it for both Android & iOS app owners.
  20. 6

    The command center for your social media team

    Vlad Calus made this product
    Without a doubt, simple social media automation on the ago - Easy to use - Create, schedule & publish content in bulk - Connect as many social pages as you need