A lot of the solutions get really expensive for larger cohorts - we want to identify the top users among our 750k subscribers
- Intercom is basically magic when it comes to all things customer-related. They have more "metrics-based" features that can help you understand influencers, like you're looking for, but then also have a multitude of other options and integrations that can help you optimize your interactions with them and other user segments.Intercom captures a lot of information about your site or app users, including their location, device, social information, and any other data you might pass. In your case, knowing how many Twitter followers someone has might be helpful. Once identified, Intercom can also message individual or groups of users via email or on the site itself.
We use Intercom as our primary communication tool with our SaaS users from Day 1 and have scaled with them since.
A great application to automate engagement with your visitors, focusing on personal approach towards your customers
- For a more engineering style approach to identifying influencers, Periscope is amazing. You can create what seems like infinite dashboards, many of which can be interactive to identify and drill down into different segments to understand your metrics better.