Evernote is one of those things that people tend to love or hate. I'm in the love camp. Like Kyle, it houses half my brain. Basically my entire college career is saved into the thing, not to mention every note I've ever jotted down, every packing list I've ever created, and so much more. They updated their iOS design and it makes it that much more delightful to use. Happy to pay them to house my knowledge.