Phil Haddad
Phil HaddadUX/UI @ ProviderTrust

What product has the best in-app analytics?

My company is wanting to take a closer look at tracking user behavior in our web apps. Something like Heap was a bit outside of our price range, and we've considered Hotjar as well as Mixpanel. Anyone with firsthand experience that can advocate for a great solution would be appreciated!
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8 recommended
  1. 18

    Powerful product analytics.

    Jason Meeks
    Jason MeeksMaking vision a reality @ISMConnect · Written
    Our team uses Mixpanel and it has worked out pretty well in keeping track of in-app events and behavior, and they also have a mobile app ( to monitor your dashboard and metrics while you ride the train or sit in line for coffee. We previously used Localytics, which is also pretty slick.
  2. 16

    App success made simple by google

    Björn Antonissen
    Björn Antonissen4Freelance designer & developer, YTCount · Written
    With Google Firebase you can track users and event. I use Mixpanel and Firebase too
    • Anurag Singh
      Anurag SinghMini Founder. 2 exits < $2mn. Building.

      We're building, and almost live, with a mobile app based Chat product built on Firebase Realtime DB. Firebase definitely made it super easy to build for our use case and we were super happy with having multiple solutions for a mobile app scenario covered from analytics to crashes to auth. However the most critical aspect Auth has given us a lot of trouble. Phone auth in specific, when undertaking OTP via SMS seems to block out numbers it tags as malicious - the problem with this is that more often that not its blocking numbers that are perfectly fine but have logged in too many times. This is just broken and what seems to be an optimisation for cost, is causing a whole lot of troubles during dev and for use cases where multiple logins are required.

      If someone from the firebase product team still see this page, please help solve this. This is literally the only thing making us dislike and no trust the platform/

  3. 13
    Amplitude Mobile Analytics

    Mobile analytics without worrying about data volume

    Jack Dweck
    Jack Dweck20Product Manager at Unroll.Me · Written
    We use Segment and Amplitude. Depending on your volume, Amplitude could be a lot cheaper than Mixpanel.
    David Packles
    David PacklesDirector of Product @ Peloton · Written
    At Peloton, we are massive fans of Amplitude. As a subscription-based business, we are constantly looking at behaviors tied to high engagment and retention. The enterprise solution unlocks the ability to create behavioral cohorts based on any action taken in the app or any trait of the user, which is incredibly powerful. Also the team is constantly improving the product. Couldn't recommend these guys enough. *We use Amplitude via Segment rather than the direct integration.
    • Anastacia Chichigina
      Anastacia ChichiginaExploring meteopathy and insomnia

      I've tried several analytics gathering tools and I like Amplitude most of all. This tool fully covers my needs exactly as I would like.

  4. 2
    Countly Analytics

    Open source, enterprise mobile & web analytics platform

    360° Web and Mobile Analytics
  5. 2

    Behavioral analytics for marketing & product teams

    Esmeralda Martinez made this product
    Indicative is a robust behavioral analytics platform that is specifically designed for business users to understand customer behavior and optimize customer engagement, conversion, and retention. It allows marketing and product teams to analyze a single view of customer behavior across all their digital touchpoints, including web, app, email automation, support systems, databases and data warehouses, without requiring any involvement from BI specialists or engineers.
    Indicative is great for tracking in-app events and is less expensive than Mixpanel, Heap, and Hotjar. Indicative's free plan offers 1 billion user events/actions per month, unlimited user seats, unlimited projects, 12 mo. of data history, and more. It offers all of the same functionality, with faster performance, and at a fraction of the cost.
  6. John Egan
    John EganMobile Product Manager from Chicago⚡️ · Written
    On many of our apps we use Facebook Analytics. It comes with the Facebook SDK and it's much more powerful in my opinion then Firebase. Many more options for segmenting, seeing user demographics, filtering and more. Comes with push campaigns as well. Best part is that it's FREE :)
  7. 1

    Collect your data once, then send it to 200+ tools.

    Pulkit Agrawal
    Pulkit AgrawalCEO @trychameleon for user onboarding · Written
    Whichever you choose, I would strongly recommend that you implement it via Segment. Once you've instrumented the events you want to track via Segment then you have the freedom to choose any analytics visualizer (Mixpanel, Amplitude, Heap etc.) and also to switch visualizer at the click of a button. This will allow you to try out a few tools. The other major advantage of using Segment is that you can also have access to a ton of other JS-based tools that your product may benefit from. Tools that we've implemented via Segment include everything from MailChimp to Intercom to FB ads pixel to Heap.
  8. Clifford Oravec
    Clifford OravecThat "Epic Guide" Guy · Written
    Clifford Oravec made this product
    If you're looking to get an in-depth understanding of your web app's user experience, Tamboo lets you watch recordings of people using your application, and also provides heat maps and funnel analytics that can help you understand user behavior at a summary level.