What free tools do you recommend to monitor what the web says about your brand?

There seems to be a myriad of paid services, but hard to find any free tools to do this.
Sameer SontakeyCEO / Founder at Biostrap · Asked
2
Mention

Better Google alerts.

Justin MitchellDesigning Products at Sofriend.ly · Written
Mention has a free tier and it's amazingly useful
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