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What free tools do you recommend to monitor what the web says about your brand?

There seems to be a myriad of paid services, but hard to find any free tools to do this.
Sameer SontakeyCEO / Founder at Biostrap · Asked
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Google Alerts

Monitor the web for interesting new content (redesigned)

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Stefan RasmussenFounder & Lead-developer at JIG.GY · Written
Obvious choice! :) Wish it could agregate and analyse as well though.
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