Who does an incredible job of product marketing?

Some companies get product marketing right and some get it wrong. What products do you think do a kick ass job of product marketing? Not just visual design but pricing, positioning, and placement.

6 recommended

Pavan Sethi5Product @ Stealth 🤐 · Written
They really think out of box with their marketing strategy. They teamed up with The Art Institute of Chicago to recreate Van Gogh's famous bedroom, do competitions like winning a stay on a floating house in London, and are starting to do more than just rentals to bring customers on the platform.
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Ivan Mirmaker of Qbserve time tracking app · Written
They are very dedicated on all levels, even bought IndieHackers.com recently.
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2
HubSpot CRM

Organize, track, and sell

David RogersonProduct Owner of E-lucid · Written
They seem to continually churn out great and useful articles and resources via their blog.
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2
Casper

Better sleep for brighter days (Mattress)

Kunal Bhatia22Co-founder & Design Lead @SlidesUp · Written
Casper makes shopping for a mattress really easy. I had put off getting a new mattress for a long time, but their marketing, simplicity (1 mattress, just choose a size), reviews, and recommendations from friends made mattress shopping feel like an impulse buy. They are very active on social media and Product Hunt too!
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Intercom

Communicate personally with every single customer.

Tejas KingerCorporate Marketing Associate, Freshdesk · Written
I think Intercom does a wonderful job of their product marketing. Love their emails, blogs, and podcasts. Almost always I end up using their content as a sort of benchmark when I'm trying to churn out stuff.
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Kunal Bhatia22Co-founder & Design Lead @SlidesUp · Written
Harry's is amazing at marketing and giving you a personalized feeling every time you interact with them.
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