- They really think out of box with their marketing strategy. They teamed up with The Art Institute of Chicago to recreate Van Gogh's famous bedroom, do competitions like winning a stay on a floating house in London, and are starting to do more than just rentals to bring customers on the platform.
- Casper makes shopping for a mattress really easy. I had put off getting a new mattress for a long time, but their marketing, simplicity (1 mattress, just choose a size), reviews, and recommendations from friends made mattress shopping feel like an impulse buy. They are very active on social media and Product Hunt too!