Who does an incredible job of product marketing?

Some companies get product marketing right and some get it wrong. What products do you think do a kick ass job of product marketing? Not just visual design but pricing, positioning, and placement.
6 recommended
  1. Pavan Sethibuilding things. · Written
    They really think out of box with their marketing strategy. They teamed up with The Art Institute of Chicago to recreate Van Gogh's famous bedroom, do competitions like winning a stay on a floating house in London, and are starting to do more than just rentals to bring customers on the platform.
  2. Ivan Mirindie app developer · Written
    They are very dedicated on all levels, even bought recently.
  3. 2
    HubSpot CRM

    Organize, track, and sell

    David RogersonProduct Owner of E-lucid · Written
    They seem to continually churn out great and useful articles and resources via their blog.
  4. 2

    Casper is changing the way the world sleeps

    Kunal BhatiaCo-founder & Design Lead @SlidesUp · Written
    Casper makes shopping for a mattress really easy. I had put off getting a new mattress for a long time, but their marketing, simplicity (1 mattress, just choose a size), reviews, and recommendations from friends made mattress shopping feel like an impulse buy. They are very active on social media and Product Hunt too!
  5. 2

    Communicate personally with every single customer.

    Tejas KingerPMM @ Plum | Prev. @ Freshworks Hiver · Written
    I think Intercom does a wonderful job of their product marketing. Love their emails, blogs, and podcasts. Almost always I end up using their content as a sort of benchmark when I'm trying to churn out stuff.
  6. Kunal BhatiaCo-founder & Design Lead @SlidesUp · Written
    Harry's is amazing at marketing and giving you a personalized feeling every time you interact with them.