Who does an incredible job of product marketing?

Question

Some companies get product marketing right and some get it wrong. What products do you think do a kick ass job of product marketing? Not just visual design but pricing, positioning, and placement.

Pavan Sethi · Accepted Answer

They really think out of box with their marketing strategy.  They teamed up with The Art Institute of Chicago to recreate Van Gogh's famous bedroom, do competitions like winning a stay on a floating house in London, and are starting to do more than just rentals to bring customers on the platform.

Ivan Mir · Answer

They are very dedicated on all levels, even bought IndieHackers.com recently.

Kunal Bhatia · Answer

Casper makes shopping for a mattress really easy. I had put off getting a new mattress for a long time, but their marketing, simplicity (1 mattress, just choose a size), reviews, and recommendations from friends made mattress shopping feel like an impulse buy. They are very active on social media and Product Hunt too!

David Rogerson · Answer

They seem to continually churn out great and useful articles and resources via their blog.

Kunal Bhatia · Answer

Harry's is amazing at marketing and giving you a personalized feeling every time you interact with them.

Tejas Kinger · Answer

I think Intercom does a wonderful job of their product marketing. Love their emails, blogs, and podcasts. Almost always I end up using their content as a sort of benchmark when I'm trying to churn out stuff.