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Which app is a must for your marketing stack?

I am looking to 'inspire' my marketing stack and include new apps that will help me automate my business. Feel free to suggest which one saves most of your time or helps scale your business.
KaterinaCo-Founder & Growth, EmbedSocial · Asked
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OptinMonster

Convert website visitors into subscribers

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Aiyman HadiSenior Digital Marketing Manager · Written
Quick way to capture leads on your site. The tool is very easy to use and track!
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