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Which app is a must for your marketing stack?

I am looking to 'inspire' my marketing stack and include new apps that will help me automate my business. Feel free to suggest which one saves most of your time or helps scale your business.
KaterinaCo-Founder & Growth, EmbedSocial · Asked
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IFTTT

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Jessica LodgeProduct Manager · Written
IFTTT - Automates your entire app/internet-connected things catalogue. You can easily set UI friendly IF statements to automate an action on twitter if a separate action occurs on instagram for example. It's also great for personal life automated triggers.
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