Which app is a must for your marketing stack?

Question

I am looking to 'inspire' my marketing stack and include new apps that will help me automate my business. Feel free to suggest which one saves most of your time or helps scale your business.

Fabian Maume · Accepted Answer

Nice to monitor how user interact with the website. I always have it setup in parallel to AB testing.

Kuba Rogalski · Answer

I'd say a dedicated social media monitoring tool would be a nice addition to every marketer's toolkit. Despite some minor drawbacks like limited historical data, I think there's still plenty of data you could benefit from thanks to our tool. While it's impossible to reply to mentions directly within the dashboard, you can be easily redirected to the source of the mention by clicking the "Engage" button. One of my personal favourite features is the Slack integration that streamlines all the mentions the tool picks up into a selected channel.

Sampath S · Answer

Love their automation, big time

Virginia Simonds · Answer

I always ask my client to have Smartlook. It helps to understand the why PPC campaign, won't convert.

Ryan Hoover · Answer

Definitely Tweetdeck.

If you're running an early or medium-stage startup, you should be monitor all mentions of your brand or site.  I have a column for any Product Hunt mention, which helps me monitor sentiment, see what people are sharing, and discover new PH community members to chat with. 😊

Paul Shuteyev · Answer

This one is free, and totally deserves a place in a marketing stack. It allows to scan and analyze Facebook pages.

Vlad Calus · Answer

Definitely one of the best choice for marketing teams that are heavily focused on social. Planable is the most visual platform to create social media campaigns, collaborate on posts, exchange and give feedback, get posts approved and schedule to Facebook, Twitter, Instagram and LinkedIn.

Ayush Mittal · Answer

Buffer - the one that saves us a lot of time. Social media posts scheduling on autopilot across multiple social media accounts. We queue up the ready social media posts in advance so that we can focus on other things.

I use Followerwonk evaluate the best times when our followers are most active and set the Buffer schedule accordingly.

sivaram · Answer

It's a new tool in the market and the user’s of OptinChat have experienced high conversions than the traditional popups because of the interactive nature of OptinChat.

Jessica Lodge · Answer

IFTTT - Automates your entire app/internet-connected things catalogue. You can easily set UI friendly IF statements to automate an action on twitter if a separate action occurs on instagram for example. It's also great for personal life automated triggers.

Answer

Marketers are active users of the app, but I'm biased, I'm one of its makers, so let me rather quote others about it: "You can use it for content marketing, build up case-studies, make overviews of third-party reviews or collect other relevant information to send to prospects. Or to just keep up with inspiring stuff you find around the internet." See it among other great tools here: https://blog.salesflare.com/the-sales-oscars-for-chrome-extensions-85b9a0f683a0

Matt Warcholinski · Answer

For every marketer and non-developer to build new 'apps' by connecting existing ones. You can connect everything what has open API.

ex. 
Client send an e-mail -> Save a pdf attached on google docs -> Send e-mail/name to mailchimp -> Send an e-mail sequence directly from google sheet etc.

Shena Garg · Answer

Analytics are the food for marketers and Mixpanel gives data that marketers can use in strategy. Without data, marketing is rarely strategic in the long run, and hence little rewards.

Answer

I'm biased because I made this but I put together some useful marketing tools in different categories that I recommended

Sam Rye · Answer

Everything from Lifecycle messaging to smart campaigns. Intercom builds your 1-to-1 channel to your prospects / customers.

Mohammed Rafy · Answer

Definitely Tweetdeck. Like Ryan mentioned you can create your own columns for your own product or a column keyword related to your product. Like for me, it's a hackathon column which I keep a tap on.

Matt Warcholinski · Answer

It's my to-do list, collaborative project management tool, database, P&L, reporting system, dashboard, SEO tracker, content management tool and more.

You can do everything with it.

Aiyman Hadi · Answer

Quick way to capture leads on your site. The tool is very easy to use and track!

Answer

Excellent tool for monitoring user behaviour on your website.

Vishal Nema · Answer

Great tool to engage and retarget with Push Notifications

Fabian Maume · Answer

That is my go to tool for automation. There are various marketing application leveraging linkedin, twitter or medium.

Answer

Google Sheets is immensely powerful if used right. Some of my use cases include the collection of all tweets based on a keyword into a Google Sheet, log tweets sent from a particular account and more.

Allan Caeg · Answer

There's a category of email apps for sending newsletters.

Vocus.io is different. It's for Gmail. It could be for mass mailings (mail merge, etc), but it's more of an everyday tool for me.

We engage with leads and prospects via email. This tool helps me understand if they're opening and clicking the emails

Frank Denbow · Answer

Makes the process of shipping tshirts and thank you packs to customers simple, humaizing your brand and amplifying your word of mouth advertising

Hari Mahesh · Answer

Perfect tool for automating Instagram with a visually-oreinted interface. Both a web and mobile tool (iOS and Android) that allows you to schedule your posts from your media library, manage your scheduled posts on a list or calendar format, and preview your feed with the scheduled posts in it - perfect for making sure you are staying on theme :)

Free plan is not restricted, allowing you to fully explore the tool, but the paid subscriptions are a bit confusing if you are managing multiple accounts. Compared to other tools (including Hootsuite), I've found this to be a better UI/UX overall. Been using for a couple months now.

Victor Iryniuk · Answer

You can manage your clients and leads and Gmail and send them email marketing campaigns (newsletters, promotions emails, etc) without additional payments.

Robert Buchi · Answer

Post66 is a fresh social media management platform that allows users to connect as many social media accounts as they like and schedule as many posts as they like regardless of which membership they choose. This app is extremely affordable for start-ups, as we offer a two-week free trial and also a permanent free membership for users who follow some easy steps. More details can be found on the website.

Sebastian Potcher · Answer

Realy good analytics tool if you can afford it

Janet Walker · Answer

realy usefull to share data

Alonzo Tang · Answer

The best tool to download and repost videos and photos from Instagram.

Answer

Easy SEO for everybody

Corey Ferreira · Answer

Linkiro turns links and content you share into powerful sources of traffic.

Sampath S · Answer

Not sure if this falls under Marketing, but a solid product for all B2B professionals

Trish Carey · Answer

ease for the team to add & update posts and plan ahead

Not Milos Bejda · Answer

FPCaster Lets me post to multiple Facebook pages a breeze.

Esmeralda Martinez · Answer

Great platform for analyzing the effectiveness of marketing campaigns and creating targeted segments

Sam Rye · Answer

Great analytics package for SMBs.

Sam Rye · Answer

If you're looking to constantly be testing and changing your website to optimise for a range of learning, I'd suggest using WordPress with Beaver Builder, as it gives you amazing flexibility.

Khalil Fadhel · Answer

It doesn't help you manage you current content but helps you create live videos tended to increase organic engagement on Facebook.

John · Answer

Understand your users like never before

Sam Rye · Answer

I've spent the last 10 years working in the comms space, and have tried every tool under the sun for planning and executing comms and marketing campaigns. When Airtable was launched, I found a perfectly flexible, visual tool which replaced all the clunky software tools which tended to force me into a particular process.

Uday Kiran · Answer

All in SEO Tool for its pricing., Pay-As-You-Go..

Arseny Stefanov · Answer

If you manage your marketing tasks in Trello, this tool is essential.