KaterinaCo-Founder & Growth, EmbedSocial

Which app is a must for your marketing stack?

I am looking to 'inspire' my marketing stack and include new apps that will help me automate my business. Feel free to suggest which one saves most of your time or helps scale your business.
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32 recommended
  1. 48
    Tweetdeck

    Create a custom Twitter experience.

    Ryan Hoover73Founder, Product Hunt · Written
    Definitely Tweetdeck. If you're running an early or medium-stage startup, you should be monitor all mentions of your brand or site. I have a column for any Product Hunt mention, which helps me monitor sentiment, see what people are sharing, and discover new PH community members to chat with. 😊
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    Mohammed Rafy4All things Community @DoSelectHQ · Written
    Definitely Tweetdeck. Like Ryan mentioned you can create your own columns for your own product or a column keyword related to your product. Like for me, it's a hackathon column which I keep a tap on.
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  2. 41
    IFTTT

    Do more with the services you love

    Jessica LodgeProduct Manager · Written
    IFTTT - Automates your entire app/internet-connected things catalogue. You can easily set UI friendly IF statements to automate an action on twitter if a separate action occurs on instagram for example. It's also great for personal life automated triggers.
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  3. 31
    BRAND24

    Keep track of your brand online.

    Jakub Rogalski30Community Manager at Brand24 · Written
    I'd say a dedicated social media monitoring tool would be a nice addition to every marketer's toolkit. Despite some minor drawbacks like limited historical data, I think there's still plenty of data you could benefit from thanks to our tool. While it's impossible to reply to mentions directly within the dashboard, you can be easily redirected to the source of the mention by clicking the "Engage" button. One of my personal favourite features is the Slack integration that streamlines all the mentions the tool picks up into a selected channel.
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  4. Ayush Mittal24bro @boombro, Founder RefR ✌ · Written
    Buffer - the one that saves us a lot of time. Social media posts scheduling on autopilot across multiple social media accounts. We queue up the ready social media posts in advance so that we can focus on other things. I use Followerwonk evaluate the best times when our followers are most active and set the Buffer schedule accordingly.
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  5. 10
    Salesflare CRM

    Intelligent sales CRM for startups who thrive on technology

    Sampath SGrowth Consultant · Written
    Love their automation, big time
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  6. 9
    Planable

    The command center for your social media team

    Vlad CalusCMO at Planable · Written
    Vlad Calus made this product
    Definitely one of the best choice for marketing teams that are heavily focused on social. Planable is the most visual platform to create social media campaigns, collaborate on posts, exchange and give feedback, get posts approved and schedule to Facebook, Twitter, Instagram and LinkedIn.
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  7. 8
    HotJar Insights

    See how visitors are really using your website.

    Magdalena JoveskaDigital Marketing Specialist · Written
    Excellent tool for monitoring user behaviour on your website.
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  8. 7
    Zapier

    Connect and automate 500+ web apps

    Matt WarcholinskiCOO, Brainhub, JS Development Teams · Written
    For every marketer and non-developer to build new 'apps' by connecting existing ones. You can connect everything what has open API. ex. Client send an e-mail -> Save a pdf attached on google docs -> Send e-mail/name to mailchimp -> Send an e-mail sequence directly from google sheet etc.
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  9. Shena GargAngular and Node.JS | Startups · Written
    Analytics are the food for marketers and Mixpanel gives data that marketers can use in strategy. Without data, marketing is rarely strategic in the long run, and hence little rewards.
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  10. 3
    Startup Threads

    Ship custom shirts to fans & leads without holding inventory

    Frank Denbow made this product
    Makes the process of shipping tshirts and thank you packs to customers simple, humaizing your brand and amplifying your word of mouth advertising
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  11. Trish Careymarketing director, SellerEngine · Written
    ease for the team to add & update posts and plan ahead
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  12. 3
    Google Sheets

    Excel in the cloud

    Matt WarcholinskiCOO, Brainhub, JS Development Teams · Written
    It's my to-do list, collaborative project management tool, database, P&L, reporting system, dashboard, SEO tracker, content management tool and more. You can do everything with it.
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    Arun Sathiya4Marketing, Freshworks · Written
    Google Sheets is immensely powerful if used right. Some of my use cases include the collection of all tweets based on a keyword into a Google Sheet, log tweets sent from a particular account and more.
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  13. Paul Shuteyev7CMO, PromoRepublic · Written
    This one is free, and totally deserves a place in a marketing stack. It allows to scan and analyze Facebook pages.
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  14. sivaramworks for optinchat.com, manageyum.com · Written
    It's a new tool in the market and the user’s of OptinChat have experienced high conversions than the traditional popups because of the interactive nature of OptinChat.
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  15. Sampath SGrowth Consultant · Written
    Not sure if this falls under Marketing, but a solid product for all B2B professionals
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  16. 2
    OptinMonster

    Convert website visitors into subscribers

    Aiyman HadiSenior Digital Marketing Manager · Written
    Quick way to capture leads on your site. The tool is very easy to use and track!
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  17. 2
    lumio

    Break up with bookmarks 💔

    Attila Gajdicsco-founder, lumio · Written
    Attila Gajdics made this product
    Marketers are active users of the app, but I'm biased, I'm one of its makers, so let me rather quote others about it: "You can use it for content marketing, build up case-studies, make overviews of third-party reviews or collect other relevant information to send to prospects. Or to just keep up with inspiring stuff you find around the internet." See it among other great tools here: https://blog.salesflare.com/the-...
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  18. Everything from Lifecycle messaging to smart campaigns. Intercom builds your 1-to-1 channel to your prospects / customers.
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  19. 2
    Mondovo

    All-in-One Digital Marketing Dashboard

    All in SEO Tool for its pricing., Pay-As-You-Go..
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  20. 2
    Vocus.io

    Take your Gmail game to the next level

    Allan CaegFounder, NorthStories.io · Written
    There's a category of email apps for sending newsletters. Vocus.io is different. It's for Gmail. It could be for mass mailings (mail merge, etc), but it's more of an everyday tool for me. We engage with leads and prospects via email. This tool helps me understand if they're opening and clicking the emails
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