Aneesha Prakash
Aneesha PrakashProduct Marketing, Replicon

What are the best tools for keeping track of market news and competitors?

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4 recommended
  1. 2
    Talkwalker Alerts

    Better than Google Alerts

    Franz
    FranzTalkwalker · Written
    Franz made this product
    Talkwalker Alerts is the best free and easy alternative to Google Alerts. Talkwalker Alerts monitors the Web for interesting new content about your name, brand, competitors, events or any favorite topic! Talkwalker Alerts brings every single mention of your brand across the internet: - from websites, - blogs, - forums - and even Twitter => to your inbox in one email. Enjoy!
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  2. 1
    Google Alerts

    Monitor the web for interesting new content (redesigned)

    Brandon Anzaldi
    Brandon AnzaldiSoftware Engineer @ ToTheTens · Written
    It's been around forever, but it's super simple. It's definitely a great way to keep up on topics you need.
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  3. 1
    Think with Google

    Put Google research and insight behind your thinking.

    Ayush Mittal
    Ayush Mittal28bro @boombro, Founder RefR ✌ · Written
    Think with Google helps us to explore insights, trends and research in digital marketing, especially consumer behaviour and trends. Following are the subs - 1. Google shopping insights - explore trends and popularity of products 2. Customer journey - how marketing channels influence the purchase decision 3. Consumer barometer - how people use the Internet across the world. 4. Correlate - find search patterns
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  4. 1
    BRAND24

    Keep track of your brand online.

    Jakub Rogalski
    Jakub Rogalski39Community Manager at Brand24 · Written
    Jakub Rogalski made this product
    I'd go with one of the social media monitoring tools available on the market. I tend to be biased when it comes to such questions, and I'd recommend having a look at Brand24. Here are a couple of tips for starters: -add your competitors’ names as monitored keywords -monitor their domains as some people tend to include the domains rather than social media handles in their posts -monitoring branded hashtags is worth considering, too. Sentiment filter can be a super helpful feature as it allows for filtering the mentions according to people’s attitude expressed in their posts. With that being said, you can easily get to those mentions from people dissatisfied with your competitors’ services or products. I see people looking for help or asking questions on social media that some brands do not bother to reply to, and you can find hundreds of such posts with a social media monitoring tool. If you're capable of helping those people, there’s nothing wrong in jumping in such conversations. Someone else’s negligence might actually turn out a win for you.
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