Keep track of your brand online.

Jakub Rogalski
Jakub Rogalski39Community Manager at Brand24 · Written
While we're all about social media monitoring (and I noticed you were not looking for a listening tool), the tool provides a range of analytical features such as calculating the number of mentions and estimated social media reach across different platforms, sentiment analysis, or the influence score of the authors of collected mentions. You can also easily find the most interactive mentions as well as mentions from the most popular authors. Knowing how many conversations there are online about you, you can also evaluate the brand awareness and discover what the places where people talk about you the most frequently are. With such knowledge, it should be much easier to prioritise where to focus most of your marketing efforts.