- I believe social media has huge potential in terms of lead generation, especially when we combine it with social media monitoring. Of course, there will be businesses that will struggle with finding new customers online, but the majority of those companies might want to have a look at how effective social media monitoring can be. Just look up the keywords that are the most relevant to your business and industry and see what conversations could you possibly engage and provide value to. On another note, check phrases such as 'can anyone recommend' or 'where can I buy'. Those are shared tens of thousands of time on a monthly basis and very often remain unengaged whereas these are potential sales opportunities.
A great tool that helps me understand where and how people discuss certain topics like "Alternative to [MyCompetitorName]", "How to [Solve the problem I sell a solution to]" so I can engage personally and try to convert.
Brand24 is a great app, especially if you're a business prone to any type of social media critics (like every type of business, nowadays?). It's just a much better way to know what people are saying about your brand then searching it through Google.
- Hi, Jessica! If Facebook is your game, try out Social Insider. It analyses up to 30 FB pages for FREE and reveals insights of those who are commenting, posting on the FB page, engagement report, likes report and gender analysis in comments & reactions. Hope it helps!