I am being biased here, but I’d recommend having a look at Brand24. Here are a couple of tips for starters:
-add your competitors’ names as monitored keywords
-monitor their domains as some people tend to include the domains rather than social media handles in their
posts
-monitoring branded hashtags is worth considering, too.
Sentiment filter is a super valuable feature that allows for filtering the mentions according to people’s attitude expressed in their posts. With that being said, you can easily get to those mentions from people dissatisfied with your competitors’ services or products.
Quite often I see peo…See more