What do you use to keep "tabs" on the competition?

Any recommendations for a product that could monitoring website changes, social mentions and posts, press etc.
1
ahrefs

Count and analyze backlinks to a domain

Ayush Mittal12bro @boombro, Founder RefR ✌ · Written
Just suggested the same for SEO - If you're looking for a paid one and inclined towards knowing more about competition, then Ahrefs. It's data-driven (much more than SEO) -they crawl 6 billion pages every day and you can learn almost everything about your competitors. It helps to know where your competition is getting traffic from, exact keywords they use, how much traffic it brings them and how many backlinks & who exactly links to their website. You can also set “Alerts” for website rankings or mentions.
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