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What do you use to keep "tabs" on the competition?

Any recommendations for a product that could monitoring website changes, social mentions and posts, press etc.
Matt AlldianAsked
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4 recommended

6
BRAND24

Keep track of your brand online.

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Jakub RogalskiCommunity Manager at Brand24 · Written
I am being biased here, but I’d recommend having a look at Brand24. Here are a couple of tips for starters: -add your competitors’ names as monitored keywords -monitor their domains as some people tend to include the domains rather than social media handles in their posts -monitoring branded hashtags is worth considering, too. Sentiment filter is a super valuable feature that allows for filtering the mentions according to people’s attitude expressed in their posts. With that being said, you can easily get to those mentions from people dissatisfied with your competitors’ services or products. Quite often I see peo… See more
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4
Mention

Better Google alerts.

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Paul BleicherWritten
Mention covers (amazingly) all the social monitoring part of your question.
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3
Google Alerts

Monitor the web for interesting new content (redesigned)

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Jonathan JamesAlways Reaching. · Written
Since Google crawls practically all things, you can piggy-back on what it finds based on any string combination you want using @GoogleAlerts. Then you can setup these alerts to flow into a separate email account that's setup with filters based on new alert content. So, lets say you want alerts on "Blockchain" that Google finds, just setup that alert and then your email will populate with references to "Blockchain" that occur across the web.
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1
ahrefs

Count and analyze backlinks to a domain

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Ayush Mittalbro @boombro, Founder RefR ✌ · Written
Just suggested the same for SEO - If you're looking for a paid one and inclined towards knowing more about competition, then Ahrefs. It's data-driven (much more than SEO) -they crawl 6 billion pages every day and you can learn almost everything about your competitors. It helps to know where your competition is getting traffic from, exact keywords they use, how much traffic it brings them and how many backlinks & who exactly links to their website. You can also set “Alerts” for website rankings or mentions.
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