This article compares the relationship between clients and the product development. In the long run, you need to engage your clients and convert them into your brand ambassadors.
Recruitment is marketing AND sales. Candidates are essentially customers, but for building your team! I work with Recruitee and share this article a lot, because I think it puts a different twist on things and is succinct and easy to comprehend.
This is not the exact match to what I was pulling back. I like to talk about content marketing sometimes. This is because all you need and see in digital space is content.
This article shows 7 frameworks as a way to think about content marketing from both a strategic and tactical perspective. At a high level, you’ll see how the different aspects work together to drive specific goals. But, in the detail, you’ll see how individual parts move together to achieve those ends.