- An effective and precise way of finding them would be to use a social media monitoring tool. After setting up a monitoring project, such tool picks up the mentions of chosen keywords and presents the results together with the actionable data related to the authors of the post. With such data, not only will you be able to identify who are the most influential people you might want to engage but also find out what is the potential reach of their messages if you end up partnering with them.
A great tool that helps me understand where and how people discuss certain topics like "Alternative to [MyCompetitorName]", "How to [Solve the problem I sell a solution to]" so I can engage personally and try to convert.
Brand24 is a great app, especially if you're a business prone to any type of social media critics (like every type of business, nowadays?). It's just a much better way to know what people are saying about your brand then searching it through Google.
- Its a great tool that will find you the influencers you are looking for and its really easy to use.
We use Buzzsumo nearly every day at 99designs as part of our content strategy. Before we start writing any content piece we use the content watcher to research similar articles on the topic and see what gets the most shares. After the article publishes we use the influencer search to find relevant influencers to share the article with. A great tool to build your content creation and distribution strategy!
I am using Buzzsumo more than 1 year now. IT is very helpful for content marketing & research.
This PWA is just one awesome art of the web that keeps me hopeful. Used by many talk shows on "Web Technology" This app i more than just twitter but a real example of a powerful, fluid and well designed web-app. Just delete your native app and get this. If you hate i, you can sue me please.