Best way to launch a product with $0?

Some methods: - Make a press release and send it to journalists, hope it to get picked up - Tell about it on Product Hunt - Create a Medium post, describe the product / the process of creating it - Tell your followers on Twitter/Facebook - Anything else? But, what would you say is the best way to combine all these? Would I want to create a press release as the first thing, when there are practically no users yet? That doesn't seem very effective. Should I tell about it on Product Hunt first, i.e. get some feedback and initial users? Would this make it less newsworthy for the journalists as it is already announced somewhere else and the news publications wouldn't be the first ones to tell about it? I would like to hear some opinions from people who have done this before. And let's say the product is a website/web app to make this a little easier. Also, let's say you would spend about $0 to do this, to make it a little harder. Thanks.
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