What's the most important tool for your marketing team?

Curious what the most important tool is for your marketing team. I know it's hard to choose, but if you had to choose one.
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Driftt

Customer communication app for product marketers

The reason is simple - we saw incredible growth in lead generation. The direct channel to customers is helping us to get insight on any potential flaws on the website. It also allows us to send customized messages depending on certain behaviour on our website.
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