What's the most important tool for your marketing team?

Curious what the most important tool is for your marketing team. I know it's hard to choose, but if you had to choose one.
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16 recommended
  1. 25
    Intercom

    Communicate personally with every single customer.

    Omer Molad4Co-founder and CEO @ Vervoe · Written
    My answer is Intercom for two reasons. First, it's a direct channel to customers and nothing beats that. Second, it covers both acquisition and customer success so Intercom helps us engage with customers throughout their entire journey, which is critical. It's also super simple to use.
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    Herman SchutteWorking on StackPile and SnapWidget · Written
    Intercom has been so crucial in growing my apps, it's hard to imagine life without it. I use it mainly for the first contact with a lead, and once converted, for customer support.
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  2. 15
    Driftt

    Customer communication app for product marketers

    The reason is simple - we saw incredible growth in lead generation. The direct channel to customers is helping us to get insight on any potential flaws on the website. It also allows us to send customized messages depending on certain behaviour on our website.
    Comments (1)Share
  3. 16
    Slack

    Be less busy. Real-time messaging, archiving & search.

    Monica BadiuMarketing Manager I Like That Lamp · Written
    This is the best tool to support communication across different departments, sharing of docs, hosting calls with multiple callers
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  4. 5
    Retainly

    Convert leads & retain customers with marketing automation

    Avinash AProgrammer and Tech Enthusiast · Written
    First of its kind in email marketing tools that have tools required to capture more leads, and convert them into customers. Be it creating caution to your site visitors, Chat, or engaging them continuously, Retainly has all of them. It's the best choice.
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    Rajesh Pandurangan made this product
    Economically the best option to have all the required features needed for a marketing team.
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  5. 5
    BRAND24

    Keep track of your brand online.

    Jakub Rogalski30Community Manager at Brand24 · Written
    Jakub Rogalski made this product
    Wow, picking just one of the tools is harder than it seems. I mean, there are quite a few of them that provide so much value it's really difficult. Why I chose our own product? Because we use it internally quite a lot and it helps us daily with ticking different tasks off our marketing to-do lists. Whenever we want to monitor the performance of our own content, our competitors, or any keyword you could imagine, we do it with our tool. Then there's aspect like lead generation. It's obviously easier to market B2C products but I cannot say we were not successful with finding potential customers for our tool by simply monitoring phrases relevant to our industry or phrases as simple as "can anyone recommend" or "where can I buy". Unless you haven't done it before, I think you'd be amazed by how many people ask those questions on a daily basis in relation to different products or services.
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  6. 4
    Zapier

    Connect and automate 500+ web apps

    James RoseContent Snare & AkturaTech Co-Founder · Written
    Maybe this is cheating, cause Zapier requires lots of other apps as well. Zapier automates so much for me like social post distribution, sending me a digest of product updates as they are released into our production server (so I can make a video for customers), keeping marketing tools in sync and loads of stuff. I'd hate to have to do it all manually
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  7. 3
    Chaport

    A beautiful, simple live chat for websites.✨

    Yulia BurdinaCEO, TopTraining · Written
    Chaport is the best tool that helps us engage with our customers. It has dramatically increased the conversion rate and let us understand customer needs much better. I love Chaport because it's very simple yet powerful.
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  8. 2
    Autopilot

    Visual Marketing Software for Customer Journeys

    Aishwarya Hariharan3Marketing at Freshworks · Written
    A marketing automation software so easy to use that even n00bs can get into it. We used Marketo before this and I found it really difficult to comprehend and use. So much so that operations became a dreaded task that I never quite wanted to do. However when we switched to Autopilot, it was so easy to use that I love tinkering around with it and figuring out cool, new things I can try with it :) In fact, when I moved teams, I set up a trial email nurture for a new product all by myself :) With Autopilot, I feel like Super!Luigi than just Mario's brother, Luigi.
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    Nivas RavichandranProduct Marketing - Freshsales CRM · Written
    Would recommend Autopilot too. Great tool. Has a visual interface and easy to use.
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  9. Laef 🐶🐱Programmer and co-creator, FindALostPet · Written
    Oddly enough, the best tool I've come across is actually a book, but it made me think so differently about marketing that it's made the most impact on how I do things, regardless of the other tools I use. This I Know, written by a veteran of the marketing industry, is a humorous, easy-to-read look at what works and what doesn't in marketing. In a way, This I Know tells you everything you've been doing wrong, yet you don't feel bad because it gives you easy steps to start doing things right.
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  10. 1
    Futuramo Visual Tickets

    Requests, feedback and ideas shared visually

    Marek PasiecznyMarketing Analyst @Futuramo · Written
    Yep, mentioning tool that is a part of your team's work is not so appropriate. However, we've built a tool that perfectly works for us based on many years of experience with project management tools. Visual Tickets can help you in visual (screenshot, uploaded image) ticketing, bug tracking and request management. Very helpful in boosting marketing activities when it comes to collaborate with IT or UI/UX teams.
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  11. 1
    Action Recorder by CustomerLabs

    No-coding alternative to Google Tag Manager.

    Vishnu VankayalaCEO, CustomerLabs · Written
    Vishnu Vankayala made this product
    a) Marketers can set up event tracking on their own without the coding knowledge. b)Gives marketers the flexibility of running experiments in various tools without relying on developers.
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  12. 1
    Bynder Orbit

    Your digital files organized & shared in one place, for free

    Ariel LongGrowth with tech · Written
    No more messy files, no more wrong version, and no more miscommunication around that.
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  13. 1
    Vocus.io

    Take your Gmail game to the next level

    Allan CaegFounder, NorthStories.io · Written
    Vocus.io helps us close deals. It starts with checking if an email address is valid. Next, we automate our outreaches with mail merge and email tracking
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  14. 1
    Outplanr

    Turn your to-do list into a real work plan

    Filipa Nascimento made this product
    Hi! We use our own tool: Outplanr. Also, we wrote how it can help your marketing team: http://blog.outplanr.com/post/15...
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  15. Nandini SharmaMarketing Engineer · Written
    I use our company app ProofHub to handle our marketing team and projects.It helps me to be organized, to check the work of team members, send reports and assign tasks to my marketing team. I can easily see which tasks are done and which one is due on a short term basis. It’s great tool because my manager/client can easily review project progress and can keep track of the work we are doing. It's quick, effortless and a great time-savior.
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  16. 1
    Yet Another Mail Merge (YAMM)

    Run well-targeted email campaigns with Gmail & Google Sheets

    LathaAnnurSubramanimGrowth marketing consultant · Written
    For simple email merges - personalized bulk email campaigns. Free to use with a Gmail account.
    CommentsShare