- In terms of workflow, I'd recommend something like Tonkean. Tonkean is an automated coordination platform. A good way to think about it is that it takes the back and forth out of the review process and links all of your applications together. It also keeps everything in one place, so at any moment you can check-in on where a piece of content is in the review process. There's a few templates for marketers available here, I'd check them out if I were you: https://tonkean.com/templates/ Also, the selling point for the tool is the AI-powered bot. It proactively engages with your team (via Slack, Teams or email) and accumulates updates and feedback in to your customized dashboard. That's how everything is kept up-to-date with the latest information. If you're the one tracking a piece of content and ensuring it gets finished, imagine how much time that could save you. You won't be the one nagging your people for the latest revision anymore.
As we all know, it’s very rare to find a product that makes you stop and be like “This is awesome. Where has this been all my life!?” I’ve been using Tonkean daily for the the past 6 months, and am addicted. As a product marketing manager I work very cross-functionally and have always struggled with where and how to track and organize all the different things I work on. I’ve tried lots of task management, project management, and collaboration tools, but always ended up back in sticky notes, docs, spreadsheet, and calendar reminders to follow up. Tonkean changed this. While docs and spreadsheets are still useful for somethings of course, I now manage everything in Tonkean — my “worklist” of projects and action items, 1-1s with my boss, cross-functional campaigns, and success of key customers I’m working with. Tonkean allows me to pull in data from all different sources (which used to be manual) so I have a view of the key metrics I care about. It also automatically gathers the status of items at the right time from the relevant owner, and provides visibility of all updates and changes in Slack or via email. Oh! And did I mention it reminds me of things I wrote down but may have forgotten about? I could go on and on, but moral of the story is: get it, play with it, and I promise you’ll love it!
We have been using Tonkean since before it was in Beta. It has shortened our Weekly Delivery Meetings by providing an easy way to bring in Data from Jira and Salesforce and review instead of transposing data into a new format.
The ability to integrate into Slack and gather updates where our Delivery Team already is has been a game changer. It keeps everyone from asking status and allows people to just work and provide updates when prompted. If I need an update out of cycle, I can use Tonkean to prompt for it.
Tonkean has been critical for our team to grow. It has provided insight to our leadership at the right level as needed.