We're trying to streamline our blog and social media efforts so we need something to decrease our internal efforts but increase our productivity and publishing of content. What automation tools are great for executing our content marketing?
- In terms of workflow, I'd recommend something like Tonkean. Tonkean is an automated coordination platform. A good way to think about it is that it takes the back and forth out of the review process and links all of your applications together. It also keeps everything in one place, so at any moment you can check-in on where a piece of content is in the review process. There's a few templates for marketers available here, I'd check them out if I were you: https://tonkean.com/templates/ Also, the selling point for the tool is the AI-powered bot. It proactively engages with your team (via Slack, Teams or email) and accumulates updates and feedback in to your customized dashboard. That's how everything is kept up-to-date with the latest information. If you're the one tracking a piece of content and ensuring it gets finished, imagine how much time that could save you. You won't be the one nagging your people for the latest revision anymore.