Today we’re releasing Segment’s latest product, Personas, to the world. Personas uses a new identity graph to combine your data into a 360° user record —and you get to compute new traits & audiences on top.
Our beta customers were able to drive a 50% lift in customer engagement, 10% reduction in ad spend, and 33% increase in ad conversions.
Collect your data once, then send it to 200+ tools.
Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.
A data exchange network. What dataset are you looking for?
DataCircle is a Data Marketplace that focuses on:
Discoverability 🔎, for you to find what you are looking for.
Transparency 👐🏻, so that you know where your data ends up to and where it comes from.
Ease of use 👶🏼.
Uploading or downloading at dataset takes no more than 3 steps.