Marketing for Developers is a book that helps programmers build, launch, and get their first 100 customers. Tired of making apps that no one wants? Join 5,000+ readers and learn the basics of marketing software products.
Will it scale? That's the question marketers ask. But here's the problem - that thinking steers you toward the same saturated tactics that everyone is using. Drift has grown exponentially by doing the things that don't scale. You can too. Grab this free book to try 40 of our marketing playbooks.
Product development is one big science experiment - but there’s one thing that can be guaranteed: the more people interacting with your product, the more feedback you’ll get, and the closer you’ll get to building something they actually want. Our goal in this book is to help you develop an idea into a business, starting with your fist 100 customers