Today we’re releasing Segment’s latest product, Personas, to the world. Personas uses a new identity graph to combine your data into a 360° user record —and you get to compute new traits & audiences on top.
Our beta customers were able to drive a 50% lift in customer engagement, 10% reduction in ad spend, and 33% increase in ad conversions.
155-page ebook on using data to improve user retention
Until now, most available resources only list tactics and “growth hacks,” offering little guidance on developing a comprehensive retention strategy. The Product Analytics Playbook: Mastering Retention fills that gap; it's the culmination of years of working with the industry's top product teams and retention experts.
Automate your analytics implementation with our GDPR compliant Tracking Plan Creator, converted into developer-ready specs, with data that's QA'd and ready to go.
Ship and test features faster 🚀 Trusted by cross platform consumer products – where 1% conversion change matters.
⚙️Code generated tracking snippets.
👆Single source of truth tracking plan.
🌈No more outdated spreadsheets or broken analytics.
Fusion simplifies how businesses aggregate, unify & use customer data across multiple cloud applications. Fusion automates data integration, preparation, and ingestion by creating a Fused Database that feeds analytics dashboards and BI tools such as Tableau, Microsoft PowerBI, Amazon QuickSight, and YellowFin.