Introducing LEGO® AR Studio – a new augmented reality experience from LEGO® - where you can play with digital versions of selected LEGO® sets in your real-world scenes!
PIXL™ is a magnetic building system that allows you to create almost anything you can think up, in either 2D or 3D.
It’s as simple as it looks. Start with one PIXL™ block, then place another PIXL™ block next to it. You’ll immediately feel them click together. No interlocking knobs, grooves, or specific sides to line up - it’s really that easy.
LEGO® FORMA is a premium LEGO experience designed for adults looking for a fun, engaging way to reconnect with their creative side.
✅ Cleverly designed but simple to assemble
✅ Sturdy rods and parts
✅ Customizable skins
✅ Design cues from nature
✅ Life-like movement, colors, and patterns.
✅ Tasteful addition to any room.
This holiday season, find the perfect LEGO gift with the LEGO bot for Messenger. You can share information with the bot, like the age of the person you're shopping for and your price range, and from there, the bot will recommend different LEGO sets to gift.
Ideal for cat lovers and toy builders, these cat sculptures draw inspiration from LEGO. Since the patent of LEGO expired decades ago, lots of building blocks products appeared in the market.
Let your imagination run wild or choose from 1000's of unique models daily by our active community.
Share your passion and creativity and upload creations that can inspire the next generations of BriXtars.
Manage your sets
Register your existing LEGO® sets, keep track of all your collectionss and uncover the hidden secrets inside them.