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Hacking Human Nature for Good

How to apply behavioral economics when building products

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Measure What Matters

How Google, Bono & The Gates Foundation rock the world

Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive.

WIRED
Venture capitalist John Doerr is best known for being an early backer of Google and Amazon, among many other companies. Doerr, chair of Kleiner, Perkins, Caufield & Byers, has authored "Measure What Matters," in which he details a management philosophy around setting and achieving audacious goals.
Harvard Business Review
Executive Summary John Doerr, the venture capitalist who's funded companies including Google, Intuit, and Amazon, describes a system he calls "Objectives and Key Results," or OKR, the subject of his new book. He learned it from Intel CEO Andy Grove in the 1970s, and has taught it to hundreds of organizations since then.
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