Today we’re releasing Segment’s latest product, Personas, to the world. Personas uses a new identity graph to combine your data into a 360° user record —and you get to compute new traits & audiences on top.
Our beta customers were able to drive a 50% lift in customer engagement, 10% reduction in ad spend, and 33% increase in ad conversions.
Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.
ProfitWell Engagement layers usage data on to your financial data to understand your level of zombie MRR, how usage drives revenue, and even helps you create lists of at-risk customers to help you prevent churn. Our goal is to help you identify which customers are going down the right path to value.
15 minute setup and is 100% free.