Amid the hype around deepfakes, the simple truth is that this technology isn't going away. In fact, it's going to become as commonplace as Photoshop: We could soon see hyper-targeted ads with our own faces on them. Some companies, in fact, see deepfakes as the future of media.
We're less than two weeks into 2020, and I think I've already ruined it. A new app called Doublicat allows users personalizeGIFs by morphing their own faces onto them, commonly known online as a deepfake. I, a true trailblazer at heart, decided to take on the mission of trying out Doublicat, just so y'all can know what you're getting into.
The Next Web
Last year, we saw some horrific apps that use deepfake tech with malicious intent. Following that, Facebook banned 'misleading' deepfakes from its platform - except parody. However, the tech can be used freely in fun applications such as Doublicat, which lets you superimpose your face onto any GIF.