We started Empathy Wines with a radical new way of selling wine, and ambitious goals. We want people to pay less for great, authentic wines by delivering them direct to their door, while shining a spotlight on top-tier grape growers, the unsung heroes of the wine world.
Founded by Gary Vaynerchuk, Jon Troutman, and Nate Scherotter
Digital marketing mogul Gary Vaynerchuk is working to disrupt the wine industry with the launch of Empathy Wines. Empathy Wines is a concept that lets farmers sell directly to consumers, under the Empathy Wines label. This eliminates the markup consumers must pay, while also allowing farmers to earn more.
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