Create professional, customizable buyer personas in minutes with the help of our intuitive free generator. Make My Persona guides you through strategic questions designed to help you better organize your buyer persona research. Upon completion, you're presented with an editable, shareable document highlighting important details about your audience.
Today we’re releasing Segment’s latest product, Personas, to the world. Personas uses a new identity graph to combine your data into a 360° user record —and you get to compute new traits & audiences on top.
Our beta customers were able to drive a 50% lift in customer engagement, 10% reduction in ad spend, and 33% increase in ad conversions.