Eyal Toledano
Eyal Toledano@eyaltoledano · Working on usecohort.com

Accio: Build the business model

Created on
There are about 1,000 Shopify developers serving the 600,000+ merchants on Shopify. Since this is a blue ocean, I can expect to capture upwards of 50% of that market for Accio If the goal of Accio is $10K MRR, then I should be pricing Accio at around $19-$29/mo. Ideally pricing is dead simple, which reduces friction. I can play around with tiers later on (e.g. 3 tiers offering additional functionality, scale tier pricing based on number of app reviews/installs). If people are willing to spend $X to get Y value, then they will be willing to spend $2X and $3X to receive 2Y or 3Y value.