Andrei Tudor Diaconu
Andrei Tudor Diaconu@andreidiaconu Β· Product Manager

πŸ“Š Make sense of my recent Twitter ad campaign. Good or bad?

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Discussion
Facts: - Female audience is more responsive (0,62% vs 0,24%) - Cost per click is €1,25 - Between Twitter and Branch reports, there are 18 missing clicks. Not happy about that - Amplitude, AppStore, Play Store all indicate no real results. Actually, the numbers are going down slightly. This can also mean that we went through a very bad few days, which the campaign covered up. Conclusion: - Unless I can make a way more compelling ad and have a way better targeting solution, this is not worth it. This campaign was part of a bigger effort around Martin Luther King. Even though the SEO results were not that bad, the bottom line (downloads and paying customers) did not really move. Back to the drawing board.