In my head, I compare the Vox launch to 538's recent launch. I've really enjoyed 538 so far and they took their sweet time before launching. Vox on the other hand got their product out there relatively quickly and is a work inprogress.

So far, it looks kind of like Buzzfeed mixed with Huffington Post to me. They have listicles and slideshows that - for the most part - are on real news instead of dog memes or nostalgia. (The slideshows also serve frequent ads). I found them to be informative, but I couldn't help but feel everything was heavily SEO'ed: "What is obamacare?"; "What does obamacare do?"; "What happens if I can't buy health insurance". These are about.com level topics.

On the bright side, there's this great long form piece on how politics makes us stupid by Ezra Klein: http://www.vox.com/2014/4/6/5556...

I usually enjoy Ezra and Yglesias so I have high hopes. I just really hope they evolve beyond some of the current content formats they've premiered with.