The Apple Worldwide Developers Conference (WWDC26) kicks off June 8.
It's Tim Cook's last big event as CEO, and the company is expected to use the occasion to present a complete overhaul of Siri, the voice assistant that's been built into every iPhone since October 2011. Starting with iOS 27, Siri is expected to look a lot more like OpenAI's ChatGPT or Anthropic's Claude.
Tim Cook is approaching retirement, and it is obvious he cannot hold this position indefinitely.
Tim has led the company since 2011 and helped it grow from a $350B company to a $4T giant. However, they are currently having a problem and are stagnating even in AI.
Reviewers largely praise Apple for polished design, easy-to-use software, strong performance, battery life, and an ecosystem that makes devices work smoothly together. Privacy, stability, and quality come up often, and some users say Vision Pro and Apple Silicon noticeably improve real work. Founders of Nativeline, Typeahead, and Purifai also credit Apple’s Swift, Apple Silicon, and native frameworks for fast, private, on-device experiences. The main complaints are high prices, a closed ecosystem, limited upgrades or repairs, and outdated base RAM options.
Currently using a macbook Pro late 2015 model, 8GB of RAM.
My experience has been mixed. The OS and bundled software is mostly of good quality, the hardware is now seven years old and still going strong apart from the original battery which needs replacing... that brings me on to the less attractive parts of Apple's products.
Removing the battery, which was a piece of cake in earlier models (circa 2007), is a major repair job. They've gone backwards here. Batteries are probably the first thing that will need replacing given they wear out the fastest.
That said I've had to replace the power adapter once as the original failed after about a year. Their materials are not always durable. Take cables and grommets made in their white rubber material. Over time this rots and disintegrates. I have older equipment that doesn't suffer this issue.
They also charge more than other vendors for things like RAM and storage. Its also laughable that they still have product SKUs in their store that come with 8GB of RAM. This may have been sufficient in 2015, but we're 8 years on now, and RAM hungry apps make for a disappointing experience on my machine.
I'd buy another macbook, but only because we require it to support our plugin software that we make.
What needs improvement
high pricing (5)high maintenance costs (2)limited storage space (2)
After 50 years, it's still the company I look up to most when it comes to human-centered product design and innovation. If it wasn't for spatial computing I would have never thought of this idea.
Re: Vision Pro, it's a product I use a lot for work. I pair my Macbook and use the widescreen virtual display. I crank up some good music and head into Yosemite. I used to use Quest Pro for this use case, but the resolution wasn't there for it to be really useful. With Vision Pro we get our retina display moment for AR/VR for work.