@adamokane This product is really my vision for what mobile news should be, executed and influenced by a passionate team and user base.
The best products come from founders with an "itch to scratch," but this strategy has a limitation: there might not be a lot of people who want what I want!
That being said, our API will open soon and I think that could be a break out moment for us like it was for Twitter. You will be able to hit Inside.com and say "give me every author that has written a story that mentions Elon Musk, Tesla, SpaceX, SolarCity or the Hyperloop" then print the "Lead Sentence" from their three most popular stories in the sidebar to "elonmusknews.com."
There are 10,000 versions of Inside.com waiting to be built... it is unlikely I came up with the best version for you -- I came up with the best version for me and news junkies ( I hope!).
Here are some the key pieces in my mind:
1. The Curator class of users. We're not just authors, sources and readers, we're a platform for curators to share the best authors & sources with others. Platforms like Pinterest for shopping, Reddit for anything, PH for products, etc. tend to scale better because everyone can "lead."
2. The follow topics model. People are really following a lot of topics. When they do, they stick around. We just copied Twitter since they figured it out, but we added email like Google News alerts (which is a great product... if we were living in 2007).
3. Updates: The anatomy of the atomic unit at Inside.com is the update. It's 240 characters, has a small piece of media, topics, an author, a source and a curator. These updates are written by our team of 50 writers who we pay. Their work goes on 365 days a year, 24 hours a day and make every update easy to read and dense with facts. This really is a major innovation in the product: we spend six figures a year making these clean atomic units.
4. Time to Truth: our goal is to get people to as many facts from quality writers as quickly as possible. If you go to inside.com/drones or inside.com/marijuana our hope is you get a TON OF INFORMATION quickly.
discussion
The redesign looks much better and now includes following of curators, journalists, and topics.
There are so many places to find news (both long and short form) and somewhat ironically, @mg just launched CircaNews.com 20 minutes ago, a company you invested in which shares a lot of similarities, imho. Why will Inside succeed where others haven't?
1. No one has won smartphone news here in the US. It's wide open. The unicorn for mobile news is not yet here. That's why I'm in the game!
2. Flipboard has won mobile news on tablets, but tablets are a bust on a traffic basis (they are 1-3% of most Apps usage). Complete bust, completely unexpected but there is a silver lining: large phones -- they are gonna win it all.
3. There are three or four very good products in smartphone news in the USA in my mind: Feedly, Inside, Circa & Nuzzle. Here's why they're all going to win some solid % of marketshare:
a/Nuzzle is the feature that Twitter forgot to build (what my friends like), but I think it can move from a very slick feature to a fuller product when they collect data from many places (say Reddit, PH, Feedly, etc) and normalize that friend graph data. Boom! That would give you a really fascinating look at the "linkconomy."
b/ Circa is a more efficient--perhaps even *better* for some--version of the New York Times. That's why I invested--MG is just a great product mind and the editorial team there is really tight as well. Their news "objects" are similar to Inside's, but we are two sentences and they are full stories. Truth is they are journalists and we are curators--it's two different layers in the stack of news. People curate Circa stories on Inside.com all the time and Circa will probably never cite us as a news source (because we are not a news organization, but a curation platform).
It's fairly clear NYT Now is a reaction to Circa -- and I think that says a LOT.
c/Feedly is great for the 1%ers of news. It's old school, it's very well executed, and I think Google should buy them and rename them Google Reader -- but this time not shut them down. :-)
tumblr was some % curation (plus blogging) and they sold for $1b
i think mobile news could produce a $10b company in fact.
My prediction is you are going to be one of the first 10 -- and most important -- curators in the emerging career of 'curation.'
Also - what sort of feedback do you (or whoever leads Inside's product) consider when making product decisions?
The best products come from founders with an "itch to scratch," but this strategy has a limitation: there might not be a lot of people who want what I want!
That being said, our API will open soon and I think that could be a break out moment for us like it was for Twitter. You will be able to hit Inside.com and say "give me every author that has written a story that mentions Elon Musk, Tesla, SpaceX, SolarCity or the Hyperloop" then print the "Lead Sentence" from their three most popular stories in the sidebar to "elonmusknews.com."
There are 10,000 versions of Inside.com waiting to be built... it is unlikely I came up with the best version for you -- I came up with the best version for me and news junkies ( I hope!).
Here are some the key pieces in my mind:
1. The Curator class of users. We're not just authors, sources and readers, we're a platform for curators to share the best authors & sources with others. Platforms like Pinterest for shopping, Reddit for anything, PH for products, etc. tend to scale better because everyone can "lead."
2. The follow topics model. People are really following a lot of topics. When they do, they stick around. We just copied Twitter since they figured it out, but we added email like Google News alerts (which is a great product... if we were living in 2007).
3. Updates: The anatomy of the atomic unit at Inside.com is the update. It's 240 characters, has a small piece of media, topics, an author, a source and a curator. These updates are written by our team of 50 writers who we pay. Their work goes on 365 days a year, 24 hours a day and make every update easy to read and dense with facts. This really is a major innovation in the product: we spend six figures a year making these clean atomic units.
4. Time to Truth: our goal is to get people to as many facts from quality writers as quickly as possible. If you go to inside.com/drones or inside.com/marijuana our hope is you get a TON OF INFORMATION quickly.
I do this all inside of InVision
[ use this link, they heard my love for their product and gave my listeners a free deal http://www.invisionapp.com/twist ]
inside InVision we have discussions, debates, etc.
Now that my version of the Inside.com is done (3.0), I think we'll see some members of my team make THEIR VERSION of the world: expect there to be a "light" version, a "tinder version" and a "flipboard" version of Inside.com's data in the coming months from the public and my team... thanks to the API
Our team is 75% remote, serious news lovers... so, I hired everyone because they love news which means we whip through discussions of the product.
In all cases, we review EVERY SINGLE LINK added and spend 10 minutes writing a summary. So, it's like Reddit if 50 people checked every link: smaller, but cleaner.
I got Cirac a while back and stopped using it daily just due to the lack of depth of articles, not the content of what they did cover. I tend to want to surf the top of the news for headlines, looking for what interests me enough for a deeper read. I tend to use Flipboard for that, but there is still a lot of duplicate articles there, even after their latest update.
So is everything going into Inside hand selected so there isn't duplicate coverage? How are you going to handle opinion bias (especially on political articles)?
Have you looked at the new Yahoo news app? I saw it for the first time at their dev conference last week, and they did a good job. And how they added it into their email app for the boredom factor (probably almost the best insight there about user engagement with different apps.)
but search is hard to break into... which is why no one has. Google has it locked up, from browsers to mobile.
news is wide open..... and mobile, social and email/dark web allow you to really grow a product outside of SEO today.
curation is the big theme: some humans are really good at -- and motivated too -- curate content. this release make us a platform. so you could go and add your stories to
inside.com/heath
inside.com/healthcare
and build your brand in that vertical by sharing links that you find. over time we think we will build the next generation of "youtube stars" on inside.com
who is the best curator of inside.com/drones? of inside.com/space?
wide open...
I've been using Yahoo's News Digest daily, but I see myself switching that use to Inside because I can control the subject matter in the feed. I'm particularly excited about getting curated NASA + Space news in a digest format. Good job @Jason & team!
that's the bottom 1/3rd of news users. we don't really want them anyway
What impact will the Apple Watch (or similar wrist wearables) will have a significant impact on the news space?
I really don't know yet, but i do think our "lead sentence" -- which is 12-15 words -- will work perfectly as an update/alert.
i designed it for wearables :-)
And I'll be using the API too.
So, really, when is android inside 3.0 planned?
And can you tell us about a breakthrough design moment while building 3.0?
android in a week or two
we just gotta log into squarespace and update it!
Is "people" established organization or Inside curators or something else?
I think people have this problem when they don't setup 24 hours monitoring (which costs six figures a year, but is the core of our product). secret had this problem, then they hired the montioring company Whisper uses -- and it went away.
Also, we are considering partnering on verticals with people.
the travel person is above in this feed in fact! if they put in low quality stuff it is deleted. you can block a topic if it gets to active as well.
also, we would 'pause' a spammy person.... and we only allow items that are 1-3 days old and not dupes.
so, we are on this one for sure.