on the launch. I have a girl (3) and a boy (7) so I may not be the target market, but like all dads I can definitely use as much help as I can get.
I think positioning is the most important thing to work on here. i.e. Who is this for? Is it for dads that want some light fun (it feels like this is the current focus) versus dads that want to be better dads (less of the current focus).
I'm definitely interested in practical things I can do with my kids that are fun, educational, challenging, or skills-building (social, emotional, physical, etc).
So, here's a couple of things that I personally would find valuable content-wise:
1. Lots of fun practical activities you can do with your kids. Especially things that get them away from screen-time.
2. Learning from other dads - how to be a better dad. (Blumenthal article is good)
3. Recommended (and ideally qualified) resources on how to be a better dad e.g. "Raising Boys by Steve Biddulph explains the importance of teaching boys respect for women as they grow up".
4. Some light heart jokes about how hard it is to be a dad fit into the above, but not as the main content focus. (One of the things about being a dad is that you are tending to move away from the funny headlines and more into understanding how to actually survive being a dad and how to be a better dad).
I want articles like:
"3 activities you can do with your daughter that will teach her about math"
Rather than articles like:
"25 tips to make you the most awesome dad from your college class - backed by science"
*even though this probably converts better