With Google Analytics discontinuing UA, I've been exploring different solutions and Fathom Analytics has been the best Google Analytics alternative I've been using. It's simple clear dashboard with clear information makes it easy to understand what's going on on all the web properties I have connected to it. Connecting events & UTMs now to it for a full range of personalized tracking & looking forward to retaining all the data from here on out!
Great product, It has proved to be a very good alternative to GA. Using it with webflow is a breeze. I ended up making my own webflow plugin so I can implement Fathom on all my sites and clients. ✌️
A fantastic example of what a product like this should be. I have nothing but respect for what they have acheived and hope this remains at the core of what they do.