Snapchat 6.1

New Smart Filters, Replay, Front-Facing Flash & More.

2 followers

New Smart Filters, Replay, Front-Facing Flash & More.

2 followers

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Launch tags:Tech

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Ambition Today - Shahab Kaviani of CoFounders Lab, Breezio, and Hyperoffice

Replay? Am I opting in to letting my snaps get replayed or am I enabling the ability for me to replay snaps. I always felt like this was an easy monetization win for Snapchat. I bet they'd make a mint if users had to pay a dime to replay a snap.

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13yr ago

Relcy

Hunter

I don't think these new features were implemented very well though. A friend just messaged me and said "How do you use any of these new features?" Snapchat is supposed to be a dead simple app. They should have been enabled by default and had a brief walkthrough.

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13yr ago

Write Together

Most confusing implementation ever - cool ideas and big deal for the company but feels like they're fundamentally worried about changing the basics of Snapchat. Why else would you herald a "big update" but then just hide the features behind obscure names like "services" or require them to be manually enabled? The overlays are things that people have wanted for a while...

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13yr ago

Arc

Oh man, I couldn't disagree more. 1. They probably put it in Settings because addicted users will turn them on and test their value for everyone else. That way you can be experimental without adding feature baggage (cough cough Facebook). 2. The smart filters are great! Snapchat is about communicating about where you are - time/weather/MPH(!) with zero UI additions; how is that not a win? 3. Three more text options (for emphasis, etc.) in only a single button - great.

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13yr ago

Product Hunt

According to the release notes: What's New in Version 6.1.0 Introducing Additional Services Smart Filters - Add data overlays to your Snaps! Visual Filters Replay Special Text Front-Facing Flash Up to 7 Best Friends To enable additional services go to Settings > Additional Services > Manage

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13yr ago

Futurecam

All of these updates are to encourage and enable more frequent and interesting use of Stories. Data filters (esp time and weather) make perfect sense for adding context to a multi-snap story. Replay actually discourages use of private messaging - not only is publishing to stories already quicker (1 button post) but the privacy advantage of messaging is now undermined. As far as implementation, these features are for story creators aka power users - learned functionality that's quick to use makes great sense. Overall, this signals a move towards a visual twitter / broadcast end game. Oh yeah, doubling your ad impressions with replay doesn't hurt.

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13yr ago

Relcy

Hunter

@Besvinick You're allowing others to replay your snaps. But they're only able to replay it once a day, not continuously.

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13yr ago

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