Pressfarm

Find journalists to write about your startup.

M Suggest maker
189 Upvotes
                    Similar products (0)

                    No similar products yet

                    64 Comments

                    Kevin William David

                    Co-Founder, WalletKit

                    Pressfarm provides a link to each journalist's email, bio and twitter. Is there anyother similar tool you use currently?

                    Upvote Mark as Maker

                    Melinda Byerley

                    CEO and Co Founder Vendorsi

                    @kwdinc We’re using PressFriendly. Not only do they give you all the journalists' info, their software helps you create a pitch and then creates a custom list of reporters based on what you’ve written. They were covered on producthunt back in February. http://www.producthunt.com/posts...

                    Upvote Mark as Maker

                    Kumar Thangudu

                    Industrial & PTF Engineer

                    @mjb_sf I'm a fan of pressfriendly.com as well, even as a thought exercise.

                    Upvote Mark as Maker

                    Melchior Schöller

                    product design @ Voice Polls

                    @kwdinc Muck Rack has a similar value prop but makes it easier to find journalists interested in your space. It also offers a deeper integration with exisiting social platforms http://muckrack.com/

                    Upvote Mark as Maker

                    Melinda Byerley

                    CEO and Co Founder Vendorsi

                    @MelkiSch I tried muckrack, not helpful at all in helping me craft my pitch.

                    Upvote Mark as Maker

                    Robin Bilgil

                    Co-Founder at Shuttlecook

                    Roland Ligtenberg

                    Co-founder, HouseCall

                    @kwdinc I just really hope some young startup doesn't buy access and just sends out a mass email! Maybe you should put a disclaimer saying it's better to reach out to just 1 per publication (until they pass then go to another one at the same pub).

                    Upvote Mark as Maker

                    Vinish Garg

                    Co-founder @ContentHug, @mystocci

                    @rolandal You suggest a valid point. More than the listing itself, a few comments on 'how to use this list effectively' should add great value to this product.

                    Upvote Mark as Maker

                    Kevin William David

                    Co-Founder, WalletKit

                    @rolandal @neilswmurray @rrhoover @mhamann checkout Just Reachout hunted earlier which helps to identify most relevant reporters based on topics they are interested in.

                    Upvote Mark as Maker

                    Nadia

                    The StartUP CMO: Marketing I PR I Social

                    @rolandal That happens quite often or they pay a PR agency several thousands to get 3 write-ups. I did it the old skool way & developer lasting relationship with editors, bloggers / vloggers. Consumers generally don't read Tech Crunch- we do. I've had free placement on peoplr magazine that I already knew of ahead of time; then a few weeks later they mentioned us again. 9$? Crazy! I was to cheap to buy magazines.. Took pics of all the mastheads.

                    Upvote Mark as Maker

                    Conrado@MailTrack.io

                    Communication, MailTrack.io

                    @rolandal In that sense that's why the one-to-one, careful relationship between PR and journalist is much more important these days... In that sense, @mjb_sf, I'd like to be interested on your bad experience on Muck Rack. Doesn't it complement databases such as this one?

                    Upvote Mark as Maker

                    Melinda Byerley

                    CEO and Co Founder Vendorsi

                    @conradolamas it has the potential to, but it's still a tremendous amount of time to sort through and make sense of the information. I'm not convinced it helps me find the right journalist at the right pub yet.

                    Upvote Mark as Maker

                    Neil S W Murray

                    Creator of VIP VoIP and The Nordic Web.

                    I really don't see the appeal in this if it is just basic contact info.

                    Information such as the types of topics they cover, past articles etc would be far more useful, as you want to be reaching out to journalists with an interest in your area, there is no use just cold emailing a bunch of journalists.

                    There are also loads of these lists available on the net anyway, and with more than 200 or so contacts.

                    1 Mark as Maker

                    Ryan Hoover

                    @neilswmurray 100% agree. Even a basic categorization of the topics they cover would make this 10x more useful.

                    1 Mark as Maker

                    Nadia

                    The StartUP CMO: Marketing I PR I Social

                    @neilswmurray @neilswmurray Ditto! If you have the money there are plenty of PR tools like Cision.
                    To Neil's point there are dozens of "contact lists" so where's the value? Have you seen an Editors desk or mailbox? Even then you have figure out how your product / service stands out. As a PR professional we love stories / content. As a startup founder I will never pay for placement: http://bit.ly/tatcha. = all earned media, using only masthead info, personal contacts and industry influencers.

                    Upvote Mark as Maker

                    Nick Grosvenor

                    Co-Founder, CineGrain

                    @Nadia_Yun I will need a PR push in the future. Curious about the process

                    Upvote Mark as Maker

                    Nadia

                    The StartUP CMO: Marketing I PR I Social

                    Gozde Aksay

                    Co-Founder, Salary Fairy

                    I have been receiving Help a Reporter digest - http://www.helpareporter.com/
                    Reporters tell the stories they are working on and you send them an email if you have anything relevant to add.

                    Upvote Mark as Maker

                    Dana Severson

                    CEO, StartupsAnonymous.com

                    Ryan Hoover

                    @danerobert yes, HARO benefits BOTH founders and reporters. cc @petershankman

                    1 Mark as Maker

                    Erik Torenberg

                    Product Hunt

                    a couple of press products today.

                    How do startups here approach PR for, say, launch strategy?

                    If we get a few value-add answers perhaps we'll compile + share

                    Upvote Mark as Maker

                    Dan-ya Shwartz

                    Growth and Resurrection @ EverythingMe

                    ezra

                    developer

                    It's embarrassing to admit but I have experience hiring a high-end PR firm that cost like $10K per month for my past startup, they had the "list" of all the tech writers and analysts. Our startup had a pretty novel concept, but we only got coverage from 2. After that I just went straight to the source, networked, met them in person, and got more coverage than ever. Press people are also humans. I don't think they're some animals you keep in a "farm".

                    1 Mark as Maker

                    Nadia

                    The StartUP CMO: Marketing I PR I Social

                    @ezrasuki Ouch! See my post above. If you're in need if a PR push let's talk.

                    Upvote Mark as Maker

                    David Hariri

                    Making @volleyworks. Prev @teehanlax

                    not a new idea, but the site looks and works great. love the focus

                    Upvote Mark as Maker

                    Matt Hamann

                    Software Engineer

                    A couple of thoughts...

                    1) Add categorization, search, and filtering. In the current form, there's not a whole lot of value here. It's nice to have a list of contacts in a single place, but the real value will come from identifying *which* contacts to engage based on your product / startup type.

                    2) The price isn't bad, but again the value proposition is questionable. I can likely type each of these names into Google and quickly find their email addresses.

                    What would be more interesting (if not a bit scary) is figuring out where you might be able to bump into these folks in person. "Accidentally" meeting them at their favorite coffee shop and pitching your business would be far more effective than dropping yet another email in their inbox.

                    What other information can you provide to users that would give them a leg up on people *not* using your service? If you can answer that question, you'll have a product worth buying.

                    Upvote Mark as Maker

                    David Haddad

                    Publiseek

                    @mhamann You can type names in Google 150 times or pay $9 for an updated list. Which would you prefer? :-)

                    Upvote Mark as Maker

                    fahd

                    Thinker

                    I don't get this. I'm sure if you Google for any of these reporters you'll find their email.

                    Do they even know you're giving away their email and charging $9 for it? Is it guaranteed to be read by them? You're essentially collecting email addresses and selling them for a premium.

                    At the very least, this should categorize the types of publications and topics in each reporter's domain.

                    Upvote Mark as Maker

                    Sarah Buhr

                    Reporter, TechCrunch

                    @fahdananta I have a spam filter for this very thing. So annoying.

                    Upvote Mark as Maker

                    fahd

                    Thinker

                    Sarah Buhr

                    Reporter, TechCrunch

                    Please don't just send out mass emails. Works much better when you actually know what we write about and/or get to know us a bit more than just that we write somewhere and have a Twitter account.

                    3 Mark as Maker

                    Ryan Hoover

                    @sarahbuhr I wish we could sticky your comment at the top of this thread.

                    I'd like to see Pressfarm categorize reporters into areas of interest, linking to articles they've written on that subject. Bonus points if they created Twitter lists in these categories so press-hungry founders can get to know reporters passively over time.

                    2 Mark as Maker

                    Matt Hamann

                    Software Engineer

                    @sarahbuhr This comment deserves a +1 button ;-)

                    1 Mark as Maker

                    Melinda Byerley

                    CEO and Co Founder Vendorsi

                    @sarahbuhr that's what I love about PressFriendly, they are the opposite of that. they actually help startups filter through the list of reporters to find people who are the best targets based on past writing. In addition they help us prepare for long lead publications. All of this is very time consuming for a startup; and hiring a PR firm is out of the question. I've had good response so far from the journalists I've contacted because I was able to target the pitch carefully.

                    1 Mark as Maker

                    Drew Prindle

                    Writer/Editor @ Digital Trends

                    @sarahbuhr -- couldn't agree more. I'm FAR more likely to respond to a product/startup pitch if it comes from somebody who knows my beat a little bit

                    Upvote Mark as Maker

                    Brad | FullContact

                    Content Director, FullContact

                    Adding a "seconded" to @sarahbuhr 's comment below. I'm no longer working as a blogger, but using tools like this to mass spam is a horrible idea. Do your homework. Learn what writers cover the topics that are related to your company. Build a relationship with them. Most writers are incredibly approachable.

                    Upvote Mark as Maker

                    Kia K.

                    words...

                    Agreeing with my fellow reporters above (and other folks) -- my email is absurdly easy to find so $9 for it is a straight ripoff, and frankly if you're a founder who thinks you're too busy to Google me, idk that I'm interested in talking to you anyways...

                    Upvote Mark as Maker

                    David Haddad

                    Publiseek

                    @imkialikethecar It's $9 for your and a few hundred other contacts.

                    You're one of many journalists that a founder may be interested in contacting. And having you in a list may help the founder evaluate if you're the right person or not. Also, I've never heard of you before, and so had I subscribed to this list you might have had access to a potential story from me that I wouldn't have sent to you otherwise. So this gives you exposure.

                    Agree with you and many others that the list is just a starting point. And that people should use it in good faith keeping outreach relevant to the receiver.

                    Upvote Mark as Maker

                    Kia K.

                    words...

                    David Haddad

                    Publiseek

                    Nadia

                    The StartUP CMO: Marketing I PR I Social

                    @imkialikethecar Maybe worth a direct line to the White House or JayZ's contact info.. I totally agree.

                    Upvote Mark as Maker

                    Tim Bradshaw

                    tech reporter, Financial Times

                    Adding to the above: There's more info about what I cover - and my email address, free for all to see - on my Twitter account. This doesn't provide a bio, just a link to some blogposts I've written (only a minority of the stories I write). Also I really don't love the idea of being "farmed"...

                    1 Mark as Maker

                    francine hardaway

                    co-founder, Stealthmode

                    @tim Nor do I blame you You'll just get more spam

                    Upvote Mark as Maker

                    David Haddad

                    Publiseek

                    @tim It sucks to be farmed. However a few publicly traded companies are already farming you to PR agencies and selling that data for thousands of $ per license. That's the source of most of your spam. So at least in this case, startup founders on a budget can access your basic info as a starting point to pitching you stories and scoops. No?

                    Upvote Mark as Maker

                    Ross Rojek

                    CTO, GoLocalApps

                    $9 a name? Damn.

                    Either find reporters doing the articles about the topics you're already interested in (you do read news about other companies in your field, yes?) and grab their info as you go (probably takes a couple of seconds to find their email/twitter) or use something like this - http://customerdevlabs.com/2013/...
                    And have folks from mturk find all their contact info for you. (a curated list of news links, not just the feed from an google news search).

                    We used a (unnamed) service a couple of months ago for a launch and got about a dozen mentions in random places, but not worth the money paid (which wasn't tremendous, but still overall a waste.)

                    We're going to try bitsizedpr.com for a couple of months. The way we tend to release apps we need a new pitch out ever month for something new.

                    Upvote Mark as Maker

                    David Haddad

                    Publiseek

                    francine hardaway

                    co-founder, Stealthmode

                    The really hard part about getting reporters to write about you is the story. If you have news, you can really find the reporters on their sites or through Twitter. And I think their freemium model is misleading on their site.

                    Upvote Mark as Maker

                    Sanjay Parekh

                    Founder Startup Riot & Founder Fables.

                    Matt Hamann

                    Software Engineer

                    @sanjay There's so much irony here. They essentially just covered this startup, but totally burned them at the same time.

                    Someone grab the popcorn...

                    1 Mark as Maker

                    Sanjay Parekh

                    Founder Startup Riot & Founder Fables.

                    @mhamann isn't the saying any press is good press? may not be true in this case. ;-)

                    1 Mark as Maker

                    Ryan Hoover

                    Matthew Gardner

                    Co-Founder, Videostream

                    @rrhoover I laughed. You could also call it "How to get Product Hunt linked in Techcrunch again".

                    Upvote Mark as Maker

                    David Haddad

                    Publiseek

                    Galina Ozgur

                    Program Manager, ERA

                    This has created some buzz on TC. If only paying for access to an email database would get you the press coverage you sought. But it doesn't. Press relationships need to be built. Getting a reporter's business card at a networking event counts, spamming email addresses doesn't.

                    Upvote Mark as Maker

                    Rahul Goel

                    Judging by the comments, it seems like most people recommend against using such a service (as do I, though I do think if used carefully, it could be helpful). So I wonder why there are so many up votes ...

                    Upvote Mark as Maker

                    Vinish Garg

                    Co-founder @ContentHug, @mystocci

                    @iorahul I assume that the 'upvotes' reflect interest in such a service. As the majority of comments suggest, the community is interested though they seek some enhancements to use the service more effectively. So, upvotes reflect participation also! :)

                    Upvote Mark as Maker

                    Ben Parr

                    Managing Partner, DominateFund


                    So let's go through EVERYTHING that is wrong with this product. I am speaking as a former journalist.

                    1) Journos -- like VCs -- rarely write about startups that cold pitch them. You are ALWAYS BETTER GETTING AN INTRODUCTION. Seriously, get a goddamn introduction. That cuts through 99% of the crap.

                    2) Or just meet the journalists in person and become their FRIEND! Like anybody else, friends help friends.

                    3) PItches that get written up aren't just about the value of the product, but validation. There's a reason why a journalist will write about a startup started by Googlers or backed by Mark Cuban: they have been validated! In a world where journos get hundreds of emails daily, having that indicator of being quality and being vetted means everything.

                    4) You're just going to piss off the journalists spamming them and get less coverage in the future.

                    5) Seriously, don't use this product. This does NOTHING to help you get press to write about your startup.

                    1 Mark as Maker

                    Sean Percival

                    Partner, 500 Startups

                    techtidbits.me

                    www.TechTidbits.me

                    Another point of view...

                    "The Techcrunch Hype Has Been Long Dead Before You Got Covered"

                    https://exploreb2b.com/articles/...

                    Upvote Mark as Maker

                    Ryan Hoover

                    ezra

                    developer

                    "We launched press.farm a week ago and since then it has exploded. We’ve been featured on TechCrunch, PandoDaily, Hacker News (twice), were the top rated post on Product Hunt (July 14), and are being written about on many blogs and tweeted."

                    There's no such thing as bad publicity lol

                    Upvote Mark as Maker

                    Ross Rojek

                    CTO, GoLocalApps

                    @rrhoover So wonder why anyone would subscribe for more than one month. Sign up, scrape all the data, cancel subscription. There isn't any real re-occurring revenue stream unless someone forgets to cancel.

                    Upvote Mark as Maker

                    Gerry GiacomanColyer

                    Co-Founder CEO @GetSpiralApp S '15

                    @SacBookReviewer According to their front page, it's not a subscription, just a one-time fee. I guess you would only pay again if there were many new additions to the list.

                    Upvote Mark as Maker

                    Violeta Nedkova

                    Co-founder, Amazemeet

                    LOL! I just discovered how useless this is... great discussion!

                    Upvote Mark as Maker
                    Get a summary of the best new products, every day.
                    Hunting down older posts...