Nectar: Customer insights built for B2B

Hey Product Hunters! 👋 Super excited to share how you can use Nectar to surface customer insights at rocket speed, and based on what your accounts are saying (not just individual users). Understanding the user is at the heart of every great product. Yet those building B2B experience an extra layer of complexity: accounts. A one-size-fits-all solution to building B2B product typically doesn’t work if you have customers of various sizes and values to the business. Customer XXL has different needs than Customer S, yet there maybe many more Customer S’s, and Customer M may soon become Customer L, etc At my last company, I moved from a consumer-first role to one that supported our B2B needs. I was surprised to learn that I had no idea about our different "larger" customer needs and dollar values, despite us sharing the same engineering resources. What makes qualitative customer data so challenging is the time it takes to read and organize it. Yes, I was also one of those PMs who read through hundreds of cancellation reason to better understand customer churn. Argh. In an ideal world, we should be able to compare qual data just like quant data. We should be able to sort, filter, visualize and measure customer quotes and feedback, just like we can with our fav analytics tool. 🥁 Drum roll. That’s why we decided to build Nectar to save teams time organizing qual data (avg. 80 hrs/month/team), and help them make product decisions based on business value. Here, our core features: - 🛠️ Auto-collect and consolidate of all customer conversations, and removes redundancies and noise. - 🏷️ Auto-tagging (3 kinds) each conversation to make assessments easier: 1) by topic, e.g. “checkout” or “onboarding”, 2) account properties, e.g. ARR, tenure, current pricing plan, and 3) score, e.g. “problem severity”, “sentiment”, “willingness to pay” - 🤩 Generate insights based on groups with set filters. For example you can ask: “What do my Swedish, Starter-Plan customers, that have been with us for 6 months, think about onboarding?” You can watch a demo of our v1 here: "https://youtu.be/GBrbY6t5xls?si=..." We're excited for this is our first public beta launch. You can try us out here: https://nectar.run/ Follow us (on PH) for updates. All other matters: robin@nectar.run Thanks!

Ellis

Maker

📌